Product Marketing Manager

Summary

Join us as our first Product Marketing Manager to drive awareness, adoption, and affinity for our platform. You will be the vital link between product and customer, translating technical capabilities into compelling stories. You will build and lead go-to-market strategies for feature launches, deepen customer segmentation, and craft clear, customer-centered messaging. Responsibilities include crafting product messaging, ensuring messaging consistency, building GTM strategies, collaborating with cross-functional teams, developing customer segmentation, leading voice-of-customer efforts, creating enablement tools, and partnering on marketing campaigns. The ideal candidate has 3–6 years of B2B SaaS product marketing experience and a proven ability to simplify complex ideas. This role requires strong communication, cross-functional collaboration, and data-driven decision-making. The position offers a competitive salary and bonus.

Requirements

• 3–6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments
• A strong communicator who excels at simplifying complex ideas into clear, engaging messaging
• Proven GTM leader, with end-to-end experience launching products or features
• Comfortable navigating cross-functional collaboration with Product, Sales, and Customer teams
• Skilled at creating sales collateral and product marketing assets
• Analytical thinker who leverages data to inform decisions—even when it’s imperfect
• Deeply customer-centric, with a drive to create meaningful impact through great software

Responsibilities

• Craft messaging that reflects real customer needs and clearly differentiates our product in the market
• Ensure consistency across our website, in-app experiences, campaigns, and enablement materials
• Build and own GTM strategies for new product features and updates
• Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams
• Develop meaningful customer segmentation with Product—identifying what matters most to our core users, from solo operators to multi-location businesses
• Lead marketing’s voice-of-customer and competitive insight efforts to inform roadmap and positioning
• Create tools that empower our teams: battlecards, pitch decks, one-pagers, FAQs, and more
• Partner with Marketing Managers to deliver compelling product campaigns, webinars, blogs, and educational content
• Support product adoption through in-app messaging, resources, and videos in collaboration with Product

Preferred Qualifications

• Experience marketing to small business owners or service-based businesses
• Familiarity with tools like HubSpot, Salesforce, Chameleon, Pendo, or Canny
• A passion for animals or a background in the pet-care industry is always a plus!

Benefits

• $1,000 employee referral
• US Remote: $110,000-125,000 USD per year + bonus