Product Marketing Manager

Summary

Join SmarterDx as a Product Marketing Manager and play a pivotal role in shaping the future of healthcare AI. You will own the positioning, messaging, and go-to-market strategy for products within SmarterDx’s suite of clinical AI solutions. Collaborate with product, sales, customer success, and leadership teams. This fully remote US-based role offers significant visibility and opportunities for growth. You will strategize and execute initiatives to understand the needs of healthcare decision-makers, uncovering opportunities for SmarterDx to deliver exceptional value. Help propel SmarterDx’s rapid expansion by driving real change and contributing to the company's mission of optimizing healthcare.

Requirements

• 4+ years of product marketing experience in B2B SaaS, preferably within healthcare technology, fintech or related fields
• Proven track record of developing successful product positioning, messaging, and go-to-market strategies
• Highly organized, self-motivated, and comfortable managing multiple projects in a fast-paced, dynamic environment
• Exceptional communication skills with the ability to simplify complex concepts and tell compelling stories
• Experience creating sales enablement content and collaborating closely with sales teams to drive revenue
• Analytical mindset with proficiency in marketing analytics tools, CRM systems, and data-driven decision making

Responsibilities

• Develop and own compelling product positioning, messaging, and value propositions that resonate with healthcare providers and decision-makers
• Lead go-to-market planning and execution for new product launches, including market segmentation, competitive analysis, and campaign strategy
• Collaborate cross-functionally with product management, sales, customer success, and marketing teams to align on strategy and drive commercial success
• Conduct in-depth market research and gather customer insights to inform product development and marketing initiatives
• Strategize, guide and oversee creation of sales enablement materials, training sessions, and tools that empower the sales team to effectively communicate product value
• Partner with content and demand generation teams to develop impactful collateral such as case studies, whitepapers, webinars, and product demos
• Analyze performance metrics, generate actionable insights, and optimize campaigns to maximize ROI and growth

Preferred Qualifications

• Healthcare experience
• B2B SaaS experience
• Familiarity with marketing frameworks (i.e. Sirius Forrester, Pragmatic Marketing)
• Asana or other project management platform familiarity

Benefits

• Medical, Dental & Vision – Comprehensive plans with leading insurance providers, covering 90-100% of your premiums and 70-90% for dependents, depending on the plan
• One Medical Membership – Free membership included if you enroll in a SmarterDx medical plan
• Paid Parental Leave – Up to 12 weeks of paid leave for birth or adoption
• Remote-First Team – Work from anywhere in the U.S. with a $400 home office reimbursement stipend
• Unlimited PTO & 10 Holidays – 4 of which include floating holidays so you can recognize the days that matter most to you
• Learning & Development Budget – $500 per year (prorated) for courses, books, and resources to expand your skills
• 401(k) with Traditional & Roth Options – Tax-advantaged retirement savings through Empower