Product Marketing Manager

Summary

Job Description: A Product Marketing Manager is needed for Kiln, a fast-growing cryptocurrency company based in Paris or London. The role involves developing marketing strategies, planning go-to-market campaigns, identifying product differentiators, and working with cross-functional teams. Requirements include 5+ years of B2B/institutional direct marketing experience in FinTech, Crypto, or Finance, English fluency, and a passion for blockchain/crypto.

Requirements

• Must have: 5+ years of B2B/institutional direct marketing experience in FinTech, Crypto, or Finance
• Must have: Experience marketing products to large enterprises and navigating buying teams of large prospect organizations
• Must have: Thrives in fast-paced environments, managing projects independently and across teams to meet deadlines
• Must have: English native speaker
• Must have: Comfortable working with cross-functional groups and executive leadership

Responsibilities

• Work closely with Marketing and Sales to develop effective enablement, programs, and messaging that drive demand for Kiln’s products and services
• Work with Product and the rest of the Marketing team to plan and build go-to-market campaigns for new products and features
• Identify product differentiators that help sales best position Kiln against competitors
• Turn complex topics like cryptography and cryptocurrency into understandable and informative content
• Serve as the lead GTM resource for a defined set of strategic partners, proactively defining, developing, and executing joint strategies and campaigns
• Collaborate with the Head of Marketing and the other departments Sales, Product, Customer Success, and Partnerships to coordinate and execute partner strategies
• Develop rolling go-forward marketing strategies/campaigns and generate enthusiasm/buy-in within partner organizations
• Serve as the lead GTM resource for new product launches, collaborating with other departments to ensure alignment and successful execution
• Work across the Marketing team and broader company to leverage existing marketing campaigns, sales material, and presentations, and generate new material as required to drive results
• Develop KPIs and other metrics to understand results and identify areas for improvement
• Write, proofread and edit strategic content for various long and short-form communications, sales documents, website and landing pages

Preferred Qualifications

• Nice to have: Knowledge of crypto, Web3, and core Layer 1 / Layer 2 protocols is nice to have and a passion and a willingness to learn about new technologies are necessary
• Nice to have: Knowledge of Webflow, Figma

Benefits

• A fast-paced, no bureaucratic work environment
• Equity Share Options in the business: if Kiln succeeds, we all succeed!
• Competitive Salary
• Flexible holidays
• Flexible remote working
• Choose your IT equipment
• Internet connection paid up to €50/month
• Significant personal development and tech conf budget