Product Marketing Manager

Summary

Join Knak, a mission-driven company empowering people to be creative through its enterprise email and landing page creation platform. As a Senior Product Marketing Manager, you will be instrumental in developing engaging stories and effective sales materials, collaborating with Marketing, Product, and Sales teams. You will craft strategic messaging and content to drive business growth, support sales, and boost product use. This role demands creating compelling communication strategies, overseeing marketing campaigns, providing sales support, developing various content types, and conducting market analysis. Knak offers a rewarding work environment, competitive salaries, equity, great benefits, paid vacation, and commitment to career growth. Apply even if you don't meet every requirement; Knak encourages diversity and inclusion.

Requirements

• Over five years of dedicated experience in product marketing, boasting a verifiable history of effectively launching and scaling products
• Adept at navigating the complexities of product lifecycle management and achieving market success
• Possesses exceptional writing and communication skills, with a talent for crafting engaging and insightful content that connects with diverse audiences
• With an enthusiastic approach to writing, they excel in translating complex ideas into clear, compelling narratives, ensuring messages are conveyed persuasively across diverse platforms
• Holds a Bachelor’s degree in Marketing, Business, or a closely related discipline, providing a strong theoretical and practical foundation in key marketing concepts and strategies
• Has practical experience in marketing operations, possibly from working directly in that area
• Holds certifications in key marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Eloqua, and Pardot, showcasing a solid grasp and ability to use these technologies effectively

Responsibilities

• Develop compelling communication strategies for new product initiatives
• Work closely with product management, marketing, and sales, to create a cohesive and powerful message
• Oversee the creation and execution of comprehensive marketing campaigns
• This includes managing the campaign from conception to completion, utilizing both digital and traditional channels to maximize reach and impact
• Provide the sales team with the tools and resources they need to effectively showcase the product's value
• This involves crafting presentations, case studies, and demos that are specifically designed to enhance sales efforts
• Generate a variety of content to bolster marketing and sales activities
• Responsibilities include writing insightful articles, creating engaging videos, and preparing detailed whitepapers and case studies that underscore the unique advantages of the product
• Engage in detailed market and competitive analysis to understand industry trends and competitive positioning
• Use this information to strategically differentiate the product in the marketplace, highlighting its unique benefits to the target audience

Benefits

• Competitive salaries
• Equity in the company
• Great benefits
• Paid vacation
• Life leave days
• Team lunches and off-sites
• Commitment to YOUR career growth