Product Marketing Manager

Summary

Join KnowBe4 as a Product Marketing Manager and directly contribute to customer growth. Develop product marketing and sales enablement content to support customer acquisition and retention. Identify and understand customer needs and product usage, educate sales teams, and understand product capabilities and differentiators. Collaborate with internal stakeholders (Marketing, Sales, Customer Success, Product Management) and external stakeholders (industry analysts, customers, partners). Monitor the competitive landscape, pricing trends, and new product features. Optimize product messaging, collateral, and sales enablement assets. This role requires strong communication, writing, and analytical skills, along with experience in product marketing and cybersecurity.

Requirements

• BA/BS or equivalent working experience
• Prior experience in product marketing, product positioning, messaging, and market research & analysis
• At least 2 years prior experience in cybersecurity and B2B software is required
• Clear understanding of and ability to implement key pieces of the GTM process
• Excellent command of the product marketing function and processes
• Tactical experience creating and managing product marketing assets
• Ability to gather information to form value propositions and establish proof points to provide support
• Strong writer with the ability to translate technical capabilities of our products into value statements in ways that our customers will understand (including product sheets, surveys, and other customer-facing resources)
• Excellent communication skills -- you will interact with customers, industry analysts, and cross- functional teammates regularly
• Experience creating and executing product launch marketing campaigns and programs that drive customer engagement and advocacy
• Experience evaluating analytics and offering recommendations for the next course of action
• Familiarity with sales processes and culture, including the tools and assets needed by a high-volume sales organization
• Strong problem solving skills is a must

Responsibilities

• Create product and feature positioning and messaging that attracts and converts prospects and leads
• Collaborate with Product Management on new product ideas and free tools used to bring more prospects into the sales funnel
• Collaborate with Marketing teams to create communication and marketing plan for the launch of new products, features, and releases aligned to the target audiences
• Manage product launch deliverables across Marketing team
• Collaborate cross functionally to develop and/or support marketing plans to drive demand for our products across all go-to-market channels
• Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.) that support the selling process of each product line
• Support competitive research and help position us to win more customers
• Partner with the members of the Marketing team to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness
• Leverage AI tools for research, content creation, and data analysis

Preferred Qualifications

• Certification or familiarity with Product Marketing Alliance (PMA) or Pragmatic Marketing program a plus
• Experience with Marketing software such as Highspot, Monday.com , Crayon, Hubspot or similar is a plus
• Experience using Salesforce or other CRM platform a plus

Benefits

• Company-wide bonuses based on monthly sales targets
• Employee referral bonuses
• Adoption assistance
• Tuition reimbursement
• Certification reimbursement
• Certification completion bonuses
• A relaxed dress code