LearnWorlds is hiring a
Product Marketing Manager, Remote - Greece

Summary

The job is for a Product Marketing Manager at LearnWorlds, an e-learning platform company. The role involves developing product messaging, customer insights, lifecycle marketing, sales and customer success enablement, and conducting market research. The ideal candidate has 2+ years of experience in product marketing, preferably in the technology space, and is highly creative, passionate about creating messaging for products, and has strong written and verbal communication skills.

Requirements

• 2+ years of experience in product marketing, preferably in the technology space
• Experience in eLearning or a related industry is also valued
• Experience running webinars, creating high-conversion landing pages, and using marketing tools (e.g., Customer.io, Beamer)
• Highly creative and passionate about creating messaging for products and solutions
• Experience in identifying target audiences and devising digital campaigns that perform
• Strong, persuasive writer and effective presenter, comfortable with both technical and non-technical audiences
• Exceptional attention to detail and quality, able to clearly articulate our product’s value proposition and how it solves buyers’ problems
• Excellent written and verbal communication skills in English
• You excel at working with cross-functional teams, building strong relationships to achieve common goals

Responsibilities

• Develop and refine our product messaging to resonate with our diverse customer base
• Be the expert on our customers. Understand their journey, gather feedback, and use this data to inform our marketing strategies
• Develop and implement messaging across the whole customer lifecycle
• Equip our sales and customer success teams with the tools and training they need

Preferred Qualifications

• Proven experience in building landing pages that significantly improve conversion rates
• Flexible working hours to accommodate our global presence
• Some knowledge and experience in lifecycle marketing
• Proficiency in user analytics tools (e.g., Mixpanel and HotJar)
• Experience with A/B testing and familiarity with multivariate experiments
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
• Your personal annual training budget
• An annual home office allowance to set up your personal space
• Company laptop
• 23 days of paid time off
• 3 early summer Fridays in July and August
• A free LearnWorlds School to build and sell your own courses
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of tomorrow’s e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
• Annual company retreats ( see the video of our latest retreat )