Product Marketing Manager

Summary

Join Leonardo.Ai, a Canva subsidiary, as a Product Marketing Manager to spearhead the go-to-market strategy for its AI-powered design platform. You will leverage your AI expertise and marketing skills to define product positioning, messaging, and launch campaigns. Collaborate with product, design, and AI research teams to develop compelling marketing materials and educational content. Analyze product performance and market trends to optimize marketing strategies. Partner with business development to refine messaging and competitive positioning. Establish key metrics to measure success and work with other PMMs to develop efficient processes for a rapidly scaling AI-first business. This role offers a fast-paced, impactful environment with opportunities for professional growth.

Requirements

• The ideal candidate will have proven experience in AI technologies as well as a strong track record in marketing strategy and execution
• Strong understanding of go-to-market strategies, product positioning, and messaging
• Excellent communication, storytelling, and presentation skills
• Proven experience in working cross-functionally across marketing, product & sales teams
• Ability to analyse data, generate insights, and drive data-informed decisions
• Strong project management skills and ability to multitask in a fast-paced environment
• A willingness to dive in from day 1 at both a strategic and an executional level

Responsibilities

• Be an absolute Gen AI expert, fuelling your knowledge with market research, customer insights, and competitive analysis to inform product messaging and launches
• Define the positioning and messaging strategy for new technology and features as they come to market, working in tight collaboration with Product, Design and AI research
• Develop high impact, multi-channel go-to-market plans for new products, in partnership with other PMMs and marketing team leads
• Collaborate with the wide marketing team, product management and business development to create compelling product educational content and marketing campaigns
• Monitor and analyse product performance, market trends, and customer feedback to optimise marketing strategies
• Collaborate with the BD team on key messaging, value propositions, competitive positioning and insights
• Establish key metrics to measure success and optimise marketing performance
• Work in close partnership with other PMMs and marketing team leads to develop processes that suit an AI-first business which is scaling fast

Preferred Qualifications

Experience with CRM strategy and analytics tools preferred

Benefits

• Competitive salary and equity
• Remote and hybrid work options
• 6 weeks working abroad
• 18 weeks of gender-neutral paid parental leave
• Wellness budget
• Home office budget
• Training and conference expenses
• Fun and engaging company events, both virtual and in-person