Product Marketing Manager

Summary

Join Loopio, a rapidly growing North American company, as their Product Marketing Manager. You will play a key role in shaping Loopio's market presence and driving product success. This remote-first position offers autonomy, collaboration with various teams, and opportunities for professional growth. Responsibilities include developing and executing go-to-market strategies, building product expertise, partnering with product managers, supporting market-facing teams, contributing to market intelligence, and crafting compelling messaging. Loopio provides a supportive and inclusive work environment with numerous benefits, including a remote-first work model, professional development allowance, and a collaborative team culture.

Requirements

• Have 2-3 years of experience in Product Marketing, ideally in B2B SaaS
• Be a “strategic doer” – know how to get things done and can multi-task effectively in a fast-paced environment
• Be deeply collaborative, with experience working cross-functionally with multiple teams and individuals across the business
• Be a strong communicator and possess exceptional verbal, written, and presentation skills
• Possess the ability to translate technical concepts into tangible, user-focused benefits
• Have a keen sense of curiosity, a desire to learn, and be a creative problem-solver

Responsibilities

• Bring our go-to-market strategy to life: Create and manage tactical product-related campaigns as well as ongoing product-related communications
• Develop deep product knowledge: Take ownership of key areas of Loopio’s platform, becoming a go-to subject matter expert internally, and enabling members of our GTM teams
• Partner closely with Product Managers: Bring new features to market, project manage releases independently, and coordinate with market-facing groups on messaging, positioning, and launch materials
• Support our market-facing teams: Work with Revenue Enablement and Customer Experience leadership to ensure market-facing teams are always equipped to sell and support new functionality and communicate the value of the Loopio platform
• Contribute to market intelligence: Become an expert on who our customers are, what makes them tick, how they purchase software, and how they leverage Loopio. Develop a deep understanding of the competition, our positioning relative to them, and how we win
• Create compelling messaging: In everything you do, translate your product and market knowledge into attention-grabbing messages that resonate with our audience and ladder up to our overall product positioning

Preferred Qualifications

Be Product Marketing certified (Product Marketing Association or Pragmatic Marketing)

Benefits

• Your manager supports your development by providing ongoing feedback and regular 1-on-1s
• Have tons of autonomy and responsibility: this role provides an opportunity to try new things and push creative boundaries
• Learn more than you thought was possible; our team is obsessed with personal and professional growth (every Looper receives a professional mastery allowance each year)
• Be set up to work remotely with a MacBook laptop, a monthly phone and internet allowance, and a work-from-home budget to help get your home office all set up!
• Join us in regular company socials, AMA (Ask-Me-Anything), and quarterly kick-off to celebrate the big wins and milestones as #oneteam!
• Join a culture that has thoughtfully built out opportunities for connections in a remote first environment
• Have Employee Resource Groups, various fun virtual activities, and many more moments for us to have fun and learn together!
• Be a part of an award-winning workplace and one of Canada’s fastest growing companies with ample opportunity to make a big impact here!
• Loopio is a remote-first workplace because we recognize the advantages of working flexibly