Product Marketing Manager

Summary

Join PrimeRx as a Product Marketing Manager and leverage your healthcare software expertise to create impactful marketing campaigns targeting pharmacy owners. You will conduct market research, develop compelling product messaging, and execute integrated marketing initiatives across various channels. Collaborate with the sales team to enhance sales enablement and create high-quality content to educate and inform the target audience. Analyze marketing performance, integrate customer feedback, and optimize campaigns for continuous growth. This role requires a strong understanding of the pharmacy industry and proven success in product marketing within the healthcare software sector.

Requirements

• Possess in-depth knowledge of healthcare software solutions, particularly those tailored for pharmacy management
• Have the ability to translate complex technical features into clear, customer-centric benefits
• Demonstrate a comprehensive understanding of the pharmacy sector, including regulatory requirements and operational challenges
• Have experience engaging with pharmacy owners and stakeholders to identify and address their specific needs
• Possess a proven ability to develop and implement effective marketing strategies that align with business objectives
• Have skill in conducting market research to inform product positioning and campaign development
• Have experience in creating and managing integrated marketing campaigns across multiple channels
• Have the ability to craft compelling narratives that highlight product value propositions and drive customer engagement
• Possess proficiency in developing sales tools, presentations, and training materials to support the sales team
• Have the capability to effectively communicate product benefits and address customer inquiries
• Possess strong writing and editing skills for producing high-quality content, including blog posts, case studies, and whitepapers
• Have experience overseeing multimedia content creation, such as videos and webinars
• Have the ability to analyze marketing performance data to assess campaign effectiveness and inform future strategies
• Possess proficiency in using analytics tools to track key performance indicators and generate actionable insights
• Have strong organizational skills to manage multiple projects simultaneously and meet deadlines
• Have experience coordinating cross-functional teams to ensure cohesive execution of marketing initiatives
• Possess excellent verbal and written communication abilities for interacting with internal teams and external stakeholders
• Have the ability to build and maintain relationships with customers, partners, and industry influencers
• Show a willingness to stay updated on industry trends, emerging technologies, and best practices in product marketing
• Demonstrate flexibility to adapt strategies based on market feedback and evolving business needs
• Hold a Bachelor's degree in marketing, Business, Healthcare Administration, or a related field
• Have a minimum of +7 years of product marketing experience in the healthcare software industry, with a focus on pharmacy management solutions
• Possess a deep understanding of the pharmacy industry and the unique challenges faced by pharmacy owners
• Have a proven ability to translate technical product features into benefits that resonate with this audience
• Possess strong analytical and strategic thinking abilities
• Have excellent written and verbal communication skills
• Possess proficiency in digital marketing tools and platforms
• Have the ability to manage multiple projects simultaneously and meet deadlines
• Have a collaborative mindset with the ability to work cross-functionally
• Have a demonstrated success in developing and executing marketing campaigns that drive product adoption and customer engagement

Responsibilities

• Conduct in-depth market research to understand the needs, preferences, and pain points of pharmacy owners
• Analyze industry trends to inform product positioning and marketing strategies
• Develop clear and compelling product positioning and messaging that differentiates PrimeRx in the marketplace
• Ensure all marketing materials effectively communicate the value propositions of our software solutions
• Plan, develop, and execute integrated marketing campaigns that highlight product features and benefits
• Utilize various channels, including digital marketing, content marketing, webinars, and events, to reach and engage the target audience
• Collaborate with the sales team to create and update sales tools, presentations, and training materials
• Ensure the sales team is well-equipped to communicate product value and address customer inquiries effectively
• Oversee the creation of high-quality content, including blog posts, case studies, whitepapers, and videos, that educates and informs pharmacy owners about PrimeRx's offerings
• Gather and analyze customer feedback to inform product development and marketing strategies
• Work closely with the product development team to ensure customer needs are met
• Monitor and analyze the performance of marketing initiatives
• Provide regular reports on key metrics and use insights to optimize future campaigns

Preferred Qualifications

An advanced degree is a plus

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k) company match
• Paid STD/Life
• Employee discount program
• Employee assistance program
• Spring Health - mental well-being program
• $90,000 - $100,000 a year