Product Marketing Manager

Summary

Join PrimeRx as a Product Marketing Manager and leverage your healthcare software expertise to create impactful marketing campaigns targeting pharmacy owners. This pivotal role involves market research, product positioning, campaign development and execution, sales enablement, content creation, and performance analysis. You will translate complex technical features into compelling messages that resonate with our target audience. Success in this position requires a proven track record of driving product adoption and customer engagement. The ideal candidate possesses strong analytical and communication skills, along with a deep understanding of the pharmacy industry.

Requirements

• Possess a Bachelor's degree in marketing, Business, Healthcare Administration, or a related field
• Have a minimum of +7 years of product marketing experience in the healthcare software industry, with a focus on pharmacy management solutions
• Demonstrate a deep understanding of the pharmacy industry and the unique challenges faced by pharmacy owners
• Possess a proven ability to translate technical product features into benefits that resonate with this audience
• Have strong analytical and strategic thinking abilities
• Possess excellent written and verbal communication skills
• Be proficient in digital marketing tools and platforms
• Have the ability to manage multiple projects simultaneously and meet deadlines
• Possess a collaborative mindset with the ability to work cross-functionally
• Demonstrate success in developing and executing marketing campaigns that drive product adoption and customer engagement

Responsibilities

• Conduct in-depth market research to understand the needs, preferences, and pain points of pharmacy owners
• Analyze industry trends to inform product positioning and marketing strategies
• Develop clear and compelling product positioning and messaging that differentiates PrimeRx in the marketplace
• Ensure all marketing materials effectively communicate the value propositions of our software solutions
• Plan, develop, and execute integrated marketing campaigns that highlight product features and benefits
• Utilize various channels, including digital marketing, content marketing, webinars, and events, to reach and engage the target audience
• Collaborate with the sales team to create and update sales tools, presentations, and training materials
• Ensure the sales team is well-equipped to communicate product value and address customer inquiries effectively
• Oversee the creation of high-quality content, including blog posts, case studies, whitepapers, and videos, that educates and informs pharmacy owners about PrimeRx's offerings
• Gather and analyze customer feedback to inform product development and marketing strategies
• Work closely with the product development team to ensure customer needs are met
• Monitor and analyze the performance of marketing initiatives
• Provide regular reports on key metrics and use insights to optimize future campaigns

Preferred Qualifications

Possess an advanced degree

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Disability insurance