Product Marketing Manager

Summary

Join Mitratech as a Product Marketing Manager and define our market strategy, driving it by communicating our value and differentiation. You will create strategic content, conduct market research, and develop go-to-market strategies to increase market share. This highly cross-functional role involves collaboration with marketing, product management, and sales teams. You will build and execute quarterly product marketing plans, lead strategic discussions with senior leadership, and track the effectiveness of marketing programs. The ideal candidate blends strategic thinking with tactical execution and possesses strong communication and analytical skills.

Requirements

• 3-5 plus years of product marketing experience, preferably in the technology sector
• Drive to use market research, understand trends and apply it to content
• Exceptional presentation, written and verbal communication skills
• Ability to work independently and manage multiple deadlines
• Understanding of business to business marketing at scale
• MS Office Computer skills (especially PowerPoint, Excel, Word)
• Ability to build relationships with product management and sales and work within a cross functional team
• Ability to analyze data and make data driven recommendations to management

Responsibilities

• Develop messaging to effectively communicate how the Mitratech suite of solutions meet our clients’ needs and create value
• Draft materials designed to drive pipeline and retention, such as white papers, one-sheets, case studies and product brochures
• Build and execute quarterly product marketing plans which support the business goals
• Ideate, build and execute go-to-market, cross sell and upsell strategies that drive product adoption, as well as overall business growth
• Work with product management to set the strategy, plan and tactics for all upcoming product launches; project manage product launches including driving results working with cross-functional teams
• Lead strategic discussions with senior leadership, product teams, analysts, partners, and customers — confidently presenting insights, gathering feedback, and ensuring alignment across stakeholders
• Track and analyze effectiveness of all product marketing programs; incorporate key findings into the future strategic plans and tactics
• Conduct competitive intelligence and disseminate through to our product messaging to differentiate and drive higher win rates from the sales team