Product Marketing Manager

Summary

Join Modern Health as a Product Marketing Manager and play a pivotal role in driving product success. You will leverage market insights to create actionable strategies, ensuring alignment across departments and effectively communicating our value proposition. This role requires a strong background in healthcare B2B and B2B2C strategies. Modern Health offers a fully remote work environment with overlapping hours required, and a comprehensive benefits package. The position is not eligible to be performed in Hawaii. We are seeking a driven, creative, and passionate individual to contribute to our mission of making mental health a priority.

Requirements

• 5+ years of experience in product marketing, with a focus on B2B and B2B2C models in the healthcare sector
• Strong understanding of the healthcare market, including employer and patient needs
• Proven experience with market research, positioning, and go-to-market strategy development
• Excellent cross-functional collaboration skills and the ability to influence stakeholders at all levels
• Strong written and verbal communication skills, with a track record of creating impactful marketing materials
• Data-driven mindset with the ability to analyze and interpret marketing and sales metrics
• Bachelor’s degree in marketing, business, healthcare management, or a related field

Responsibilities

• Conduct market research to deeply understand the healthcare industry, including key trends, competitive landscape, and customer needs
• Identify and segment target audiences across B2B and B2C channels, developing buyer personas that reflect their unique challenges and goals
• Develop and articulate clear, compelling product positioning and messaging tailored to different stakeholders, including healthcare employers and consumers
• Collaborate with product management to ensure alignment between product capabilities and market needs
• Design and execute company-wide go-to-market plans for new product launches, features, and enhancements, ensuring timely delivery and cross-functional alignment
• Define KPIs for product marketing initiatives and track performance against objectives
• Partner with sales teams to develop effective tools, resources, and training materials, such as pitch decks, one-pagers, and case studies
• Communicate value propositions and differentiation to sales teams to enable success in B2B2C environments
• Work closely with product management, engineering, sales, and customer success to align strategies and drive cohesive execution
• Act as the voice of the customer in internal discussions, influencing product development and strategy decisions
• Collaborate with marketing teams to design campaigns that drive demand among both B2B partners and end consumers
• Support customer retention strategies by gathering feedback, monitoring satisfaction, and refining messaging as needed

Preferred Qualifications

• Familiarity with product management processes and agile methodologies
• An advanced degree

Benefits

• Medical / Dental / Vision / Disability / Life Insurance
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Generous Time Off
• Company-wide Collective Pause Days
• Parental Leave Policy
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter
• Professional Development Stipend
• 401k
• Financial Planning Benefit through Origin
• Annual Wellness Stipend to use on items that promote your overall well being
• New Hire Stipend to help cover work-from-home setup costs
• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement
• Modern Health's equity program