Remote Product Marketing Manager

Summary

The job is for a Product Marketing Manager at Moneytree, a financial technology company. The role involves owning product positioning, developing go-to-market strategies, conducting market research, collaborating with cross-functional teams, and analyzing data to measure the effectiveness of marketing campaigns.

Requirements

• Someone who can drive experiences with data
• Someone who has experience with iteration/continuous improvement
• Someone comfortable with ambiguity. Creating structure where none may exist

Responsibilities

• Own product positioning and messaging
• Develop and execute go-to-market plans for new and existing products
• Conduct market research to understand the competitive landscape and customer needs
• Collaborate with product management, sales, marketing and other cross-functional teams to develop effective marketing strategies
• Establish KPIs for Marketing campaigns and evaluate performance / success in regular intervals
• Develop sales enablement materials, such as sales decks and battlecards
• Serve as a subject matter expert on our products and market, both internally and externally
• Develop thought leadership content, such as blog posts and webinars
• Conduct win-loss analysis to understand why customers are choosing or not choosing our product
• Update go-to-market plans based on market feedback and learnings from previous campaigns
• Report regularly on product marketing success
• Analyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize future campaigns
• Work with product managers and commercial teams to establish pricing for products

Benefits

• Working remotely from anywhere in Japan
• Flexible work hours without core time (Common working hours: 10am - 4pm at JST)
• Employee stock option program participation
• Referral bonus 250,000 JPY per successful hire
• Communication allowance (10,000 JPY/month)
• Remote work allowance (3000 JPY/month)
• 20 annual paid leave
• 10 annual sick and care leave
• Health and social insurance support
• Ability to work from overseas for short periods
• Learning support