Product Marketing Manager

Summary

Join Texthelp, a leading provider of innovative technology for education and the workplace, as a Product Marketing Manager. You will lead marketing efforts for the Instructing vertical, encompassing products like Unique Learning System, Inspire, news2you, and L3 Skills. This role requires a strategic and collaborative individual who can develop buyer personas, define go-to-market strategies, create sales enablement materials, and analyze market trends. The ideal candidate possesses strong communication, organizational, and analytical skills, along with a passion for the company's mission. Texthelp offers a competitive compensation and benefits package, including health, dental, vision, life, and disability insurance, a 401(k) plan, and flexible time off.

Requirements

• Can own & evolve effective personas—knowledgeable about customer intent, needs, and nature
• Thrives leading stakeholder communication & collaboration; ability to persuade and influence
• Is exceptionally organized and proactive—can manage their work and collaborate with other teams to deliver on objectives
• Is skilled in storytelling and messaging—able to translate product functionality to the wants/needs/desires of the customer
• Manages data and research effectively—is comfortable with analytical work and drawing conclusions from various types of information
• Is naturally curious—always seeking to understand, improve and add value
• Has familiarity with needs and motivations of brand, demand gen and sales teams
• Understands SaaS Product Marketing
• Believes in the altruistic mission and vision of the organization
• Is comfortable with growth and change
• Strives for excellence—our customers deserve the absolute best, and it’s our job to connect their needs to the right solutions

Responsibilities

• Own & Develop Buyer Personas & Customer Insights
• Define Positioning & Messaging Framework
• Define Go-to-Market (GTM) Strategy (Collaborate with marketing and demand gen teams)
• Deliver Sales Enablement Materials
• Support Content Creation (Collaborate with content and design teams)
• Deliver Market & Competitor Analysis
• Own Metrics and Reporting
• Support Customer Engagement
• Support Product Lifecycle

Preferred Qualifications

• Have an understanding of the education and/or accessibility tech space
• Familiar with the Assistive Technology and Special Education markets, user needs, and relevant policies

Benefits

• Health, dental, vision, life, and disability insurance
• Company matching 401(k) savings plan
• Flexible time off plans