Product Marketing Manager - Planning

Summary

Join Texthelp, a leading provider of innovative technology for education and workplace sectors, as a Product Marketing Manager. You will lead marketing efforts for the Planning vertical, encompassing products like Polaris, Positivity, SymbolStix PRIME, and uPar, which support students with unique learning needs. This role requires a strategic and collaborative individual who can develop buyer personas, define go-to-market strategies, create sales enablement materials, and analyze market trends. The ideal candidate possesses strong communication, organizational, and analytical skills, along with a passion for the company's mission. Texthelp offers a competitive compensation and benefits package, including health, dental, vision, life, and disability insurance, a 401(k) plan, and flexible time off.

Requirements

• Can own & evolve effective personas—knowledgeable about customer intent, needs, and nature
• Thrives leading stakeholder communication & collaboration; ability to persuade and influence
• Is exceptionally organized and proactive—can manage their work and collaborate with other teams to deliver on objectives
• Is skilled in storytelling and messaging—able to translate product functionality to the wants/needs/desires of the customer
• Manages data and research effectively—is comfortable with analytical work and drawing conclusions from various types of information
• Is naturally curious—always seeking to understand, improve and add value
• Has familiarity with needs and motivations of brand, demand gen and sales teams
• Understands SaaS Product Marketing
• Believes in the altruistic mission and vision of the organization
• Is comfortable with growth and change
• Strives for excellence—our customers deserve the absolute best, and it’s our job to connect their needs to the right solutions

Responsibilities

• Own & Develop Buyer Personas & Customer Insights
• Define Positioning & Messaging Framework
• Define Go-to-Market (GTM) Strategy (Collaborate with marketing and demand gen teams)
• Deliver Sales Enablement Materials
• Support Content Creation (Collaborate with content and design teams)
• Deliver Market & Competitor Analysis
• Own Metrics and Reporting
• Support Customer Engagement
• Support Product Lifecycle

Preferred Qualifications

• Have an understanding of the education and/or accessibility tech space
• Familiar with the Assistive Technology and Special Education markets, user needs, and relevant policies

Benefits

• Health, dental, vision, life, and disability insurance
• Company matching 401(k) savings plan
• Flexible time off plans