Product Marketing Manager

Summary

Join Narvar's growing Product Marketing team as a high-energy Product Marketing Manager. You will be the bridge between product, sales, and customer success teams, owning the go-to-market strategy for AI-powered post-purchase solutions. Craft compelling messaging, enable the sales team, and drive adoption among ecommerce retailers. This role requires developing and executing go-to-market strategies, creating sales collateral, conducting market research, and developing customer reference programs. You will collaborate with cross-functional teams and measure the effectiveness of marketing initiatives. Narvar offers a competitive compensation and equity package, comprehensive benefits, flexible work arrangements, and generous PTO.

Requirements

• 3–5 years of experience in product marketing, preferably in B2B SaaS or ecommerce technology
• Solid understanding of ecommerce operations, post-purchase workflows, and the retail technology landscape
• Proven track record of launching products or features and driving adoption in mid-market or enterprise segments
• Exceptional written and verbal communication skills; experience crafting messaging for technical and non-technical audiences
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Experience working cross-functionally with sales, product, and customer success teams
• Analytical mindset; comfortable using data to inform decisions and measure impact

Responsibilities

• Develop and execute go-to-market strategies for new features/betas and product launches, ensuring alignment with sales, product, and customer success teams
• Craft clear, differentiated messaging and value propositions tailored to mid-market and enterprise ecommerce retailers
• Create and maintain sales collateral (decks, one-pagers, competitive battlecards, case studies) for your owned product area(s) and deliver effective training to empower the sales team
• Conduct competitive analysis, market research, and customer interviews to inform product positioning and influence the product roadmap
• Collaborate with demand generation and content teams to produce thought leadership, blog posts, webinars, and customer stories that highlight our AI-powered solutions
• Identify and develop customer reference programs and case studies to support sales and marketing efforts
• Measure and report on the effectiveness of product marketing initiatives to drive continuous improvement

Preferred Qualifications

Experience marketing AI-powered or machine learning-based solutions

Benefits

• Competitive compensation and equity package
• Comprehensive health, dental, and vision benefits
• Flexible work arrangements (remote/hybrid)
• Generous PTO and paid parental leave