Product Marketing Manager

Summary

Join OnePay, a consumer financial services app, as a customer-obsessed Product Marketing Manager to drive engagement marketing for the OnePay Wallet. You will own the development and execution of full-funnel marketing strategies, focusing on activation, usage, and retention through various channels. This role demands a test-and-learn approach, close collaboration with Product and Analytics teams, and a deep understanding of the customer journey. You will shape how OnePay communicates with millions of customers, from initial engagement to long-term loyalty. The position requires significant experience in lifecycle and product marketing, particularly within consumer tech or fintech. OnePay offers a competitive salary, stock options, health benefits, 401(k) matching, remote work flexibility, and opportunities for growth within a mission-driven culture.

Requirements

• 5+ years of experience in lifecycle and/or product marketing, ideally in consumer tech, fintech, or financial services
• Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Strong understanding of audience segmentation, personalization, and behavioral targeting
• Proven experience developing and executing A/B tests, experiments, and iteration roadmaps
• Excellent cross-functional collaboration skills; you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams
• Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute
• Ability to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolve
• Structure to open-ended problems and thrive in fast-paced environments where priorities shift and clarity must often be created, not found
• A bias for action, a growth mindset, and a deep passion for improving the customer experience
• Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations

Responsibilities

• Design and optimize omnichannel lifecycle marketing campaigns
• Drive customer activation, engagement, retention, referrals, and cross-sell efforts
• Own the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights
• Lead A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation
• Develop tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal
• Work with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies
• Deeply understand the customer journey and identify friction points and opportunities for value reinforcement
• Own the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives
• Track and report on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations

Benefits

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth
• A high-growth, mission-driven, inclusive culture where your work has real impact