Product Marketing Manager

Summary

Join Oportun's Product Marketing team as a highly data-driven Product Marketing Manager. This critical role focuses on driving growth in retail, retail partnerships, and retargeting marketing strategies. You will develop and execute analytically driven testing agendas, collaborating with cross-functional teams. This high-visibility role involves designing marketing strategies, analyzing campaign performance, and presenting insights to leadership. The ideal candidate will have a strong analytical background, excellent communication skills, and experience in business analysis or marketing strategy.

Requirements

• Bachelor’s degree in a quantitative field such as Economics, Finance, Engineering, Math, Statistics, Business, or Computer Science
• 4+ years of experience in business analysis, marketing strategy, or related fields
• Strong foundation in data analytics and highly proficient in SQL

Responsibilities

• Support initiatives by providing data-driven analysis to secure buy-in and establish alignment across cross-functional teams, including product, operations, marketing, engineering, and legal. Collaborate to guide workstreams necessary for the successful launch, testing, and scaling of new programs
• Design and implement marketing strategies grounded in analytics to drive conversion and expand program reach through economically scalable initiatives. Collaborate with partners to identify and execute growth opportunities
• Develop, test, and scale a multichannel marketing journey aimed at improving conversion rates for inflight applicants and reengaging lapsed leads. Leverage data to optimize channel mix and messaging strategies
• Monitor and analyze the performance of campaigns. Generate reports and insights to inform strategy adjustments and improve cost to acquire
• Design A/B testing and conduct analysis to identify the optimal messaging, channel mix, frequency, and cadence
• Present analytical output to inform strategic and tactical decision making and guide business decisions. Communicate insights to executive level leadership and cross-business stakeholders

Preferred Qualifications

• Experience with Python & R
• Proven ability to translate data into actionable insights and impactful business decisions
• Excellent communication and presentation skills, with experience working with cross-functional teams and senior leadership
• A proactive, results-driven mindset with the ability to identify opportunities for efficiency, growth, and customer experience improvement
• Ability to bring ideas to market through collaboration and a strong executional focus
• Analytical rigor, self-motivation, and a commitment to delivering measurable results
• Flexibility to prioritize work, manage multiple tasks, and meet deadlines in a dynamic environment