Product Marketing Manager

Summary

Join Panorama Education as a Product Marketer and help shape, communicate, and launch innovative products to customers. You will collaborate with marketing, sales, and product teams to develop value propositions and go-to-market plans. Leverage customer insights to inform product development and messaging. Lead product launches, train sales teams, and create marketing materials. This role offers the opportunity to impact how businesses experience Panorama Education and drive change for educators and students. The position offers a competitive salary range of $94,000-$125,000, plus bonus, equity, and other benefits. Work location options include fully remote, in-person in Boston, or a hybrid model.

Requirements

• 3+ years of product marketing experience in a B2B SaaS organization (EdTech experience is a plus)
• Experience managing product launches to hit important business goals
• Experience developing product positioning, messaging, and buyer personas, and creating processes and structures for sharing product messaging across the organization
• Experience leading projects and project teams and balancing competing priorities
• Have experience in and passion for collecting and using customer insights and market research to drive strategic product marketing decisions
• Can work independently or in groups, and know when to ask for feedback or help but can confidently lead initiatives independently and in groups

Responsibilities

• Lead product launches by collaborating with the Product team, building capacity for internal teams, and creating materials that build awareness and demand from prospects and customers
• Gain customer insights through qualitative and quantitative data—K-12 market trends, internal reporting, customer feedback, and more—to inform product development, product messaging, and marketing
• Work closely with Enablement to train sales team members on demo talk tracks and discovery questions to support demo flow
• Partner with Sales to build necessary collateral such as product one pagers, demo decks, product pages, OnDemand videos, etc
• Work with Integrated Campaigns on product roadmap, audience, and upcoming product campaigns & launches

Preferred Qualifications

EdTech experience

Benefits

• Base Salary: $94,000 - $125,000
• Annual bonus or commission awards
• Equity awards
• Other region-specific health and welfare benefits
• Fully remote, in-person from our Boston office, or a hybrid option