Product Marketing Manager

Summary

Join OnRamp as a Product Marketing Manager and play a key role in shaping our B2B SaaS marketing strategy. This fully remote position, open to US-based candidates, requires a proven track record in product marketing within the B2B SaaS sector. You will be responsible for defining buyer personas, crafting compelling messaging, leading feature launches, and creating marketing assets. Success in this role demands strong business and technical acumen, exceptional communication skills, and a creative approach to problem-solving. OnRamp offers competitive compensation, equity, and benefits.

Requirements

• At least 5 years of experience in product marketing for B2B SaaS, ideally familiar with go-to-market/post-sales tech stacks
• Strong business and technical acumen, with a proven ability to bridge the gap between the two
• A demonstrated history of leading successful product launches and enabling teams for success
• Exceptional communication and collaboration skills, with the ability to align cross-functional stakeholders
• Strong writing and content creation skills, with the ability to craft clear, engaging, and persuasive messaging
• Creativity and resourcefulness to develop innovative solutions in the face of ambiguity
• A creator’s mindset, thriving in collaborative, fast-paced, and early-stage environments
• Empathy for customers, with a strong focus on understanding and addressing their needs
• Driven, goal-oriented, and committed to delivering results

Responsibilities

• Define buyers within our ideal customer profile (ICP) and buying groups, highlighting key persona pain points, opportunities, and onboarding use cases
• Evolve the company’s strategic narrative and product messaging for consistency, relevance, and alignment with business goals
• Work closely with leadership, product/engineering, sales, and CS to craft impactful points of view that strengthen market authority and drive industry leadership
• Develop messaging that addresses the entire buyer journey: from awareness to selection (including proof points and objection-handling)
• Lead feature launch events, including development of value props, feature/benefit statements, and supporting content (e.g. videos, blogs, demos, decks, and sales collateral)
• Manage internal team readiness and external promotion efforts for smooth launches, tracking feature adoption to ensure success
• Collaborate with leadership on packaging/pricing strategies
• Enhance website content for commercial, mid-market, and enterprise buyers, focusing on product, feature, and vertical-specific solutions
• Create product-related assets (e.g. written content, explainer videos, platform imagery, working with design resources as needed)
• Partner with Growth Marketing to develop topics, themes, and messaging for integrated campaigns and channels across the entire buyer journey (demand gen, nurture, and selection)
• Co-develop customer success stories that showcase business and product value
• Develop and maintain GTM tools (value props and messaging resources, battlecards, decks, ROI tools, and technical collateral)
• Conduct competitive analysis to position OnRamp effectively in the market and create differentiated “Why OnRamp” narratives and supporting materials

Benefits

• Highly competitive cash compensation
• Equity
• Benefits
• Fully remote role