Product Marketing Manager

Summary

Join Placer.ai, a rapidly growing tech company, as a Product Marketing Manager. You will be responsible for a wide range of product marketing initiatives, including crafting in-app messaging, refining product microcopy, and developing compelling marketing materials. This role requires strong cross-functional collaboration skills and the ability to translate complex technical concepts into clear language. You will support new product launches, create marketing assets, and develop user-friendly knowledge base articles. Success requires strong project management skills, attention to detail, and a data-driven approach. Placer.ai offers a competitive salary, excellent benefits, and a fully remote work environment.

Requirements

• 3+ years of experience in a Product Marketing role, preferably at a B2B SaaS company
• Native English speaker - A MUST
• Bachelor’s degree in business, marketing or related discipline, Master’s preferred
• Stellar writing skills, with the ability to distill complex, technical concepts into concise, jargon-free language that both educates and persuades (writing samples will be requested)
• Ability to juggle multiple projects while effectively prioritizing and managing your time to address multiple responsibilities within a fast-paced, dynamic environment
• Proven track record of contributing to successful product launches
• Demonstrated ability to collaborate effectively with different teams, including Product, Solutions Engineering, Customer Success, Sales, Operations, and others
• Excellent project management skills
• Attention to detail
• Data-driven, analytical approach to problem-solving
• Deep curiosity and customer empathy
• Mastery of Google Workspace, including Gmail, Google Slides, and Google Sheets

Responsibilities

• Support new product launches by crafting clear customer-facing positioning and messaging that drives awareness, engagement, and education around new features
• Create and maintain high-impact marketing assets, including one-pagers, presentations, and videos, that articulate product value and support adoption across key audiences
• Partner with Product to develop feature-specific microcopy that effectively communicates key components and enhances user understanding
• Develop user-friendly knowledge base and Academy articles that guide users through feature functionality, usage, and underlying data methodologies
• Generate segmented in-product messages and emails aimed at different verticals and accounts to increase awareness and adoption
• Collaborate cross-functionally to shape product communication based on customer feedback and market needs
• Establish clear KPIs and regularly report on performance, using data to measure impact, optimize campaigns, and inform future product marketing initiatives

Preferred Qualifications

• Experience using Figma, Skilljar, Hubspot, Salesforce, Highspot, Appcues, and/or Monday would be a big plus
• Experience working with global, distributed teams is desirable

Benefits

• Competitive salary
• Excellent benefits
• Fully remote