Product Marketing Manager

Summary

Join Planet as a Product Marketing Manager to spearhead the go-to-market strategy for Tanager hyperspectral data products. You will work closely with the Tanager Mission and product teams to position these capabilities in the market, shape messaging, and drive customer adoption. This role requires a strategic thinker who can translate complex technical details into compelling value propositions for a diverse customer base. You will help identify new opportunities for hyperspectral data applications and drive the adoption of Tanager's capabilities, establishing Planet as a leader in the hyperspectral market. This is a full-time, remote position based in the United States with the expectation of working from an office 3 days a week if located nearby. Planet offers a comprehensive benefits package including medical, dental, vision, paid parental leave, and more.

Requirements

• Bachelor’s degree
• 6+ years of product marketing experience with a track record of driving go-to-market strategies for technical products
• Ability to translate complex technical concepts into compelling narratives that resonate with different audiences
• Ability to analyze market trends, competitive landscapes, and customer insights to shape GTM strategy
• Ability to work cross-functionally and manage multiple projects simultaneously

Responsibilities

• Develop and execute the go-to-market strategy for the Tanager hyperspectral product line, including market analysis, competitive positioning, and messaging
• Collaborate with the Tanager Product team to understand product capabilities and translate them into clear, concise value propositions for customers
• Work with the Mission Director and Product to refine the program strategy and lead efforts to identify and prioritize promising commercial application areas for hyperspectral data
• Collaborate with the Sales, Marketing, and Product teams to create compelling materials, including website content, datasheets, demos, presentations, and case studies, to support sales and marketing efforts
• Drive awareness and thought leadership through whitepapers, webinars, and industry engagements
• Partner with the Product and Commercial teams to develop enablement tools and training materials
• Drive product launches and ensure successful market adoption of Hyperspectral data products
• Monitor market trends and customer feedback to inform product development and marketing strategies
• Represent Planet at industry events and conferences, showcasing the Tanager product line and building relationships with key stakeholders

Preferred Qualifications

• Deep understanding of Earth observation data, especially hyperspectral data applications in agriculture, energy, climate monitoring, and defense
• Experience working with commercial and government stakeholders to drive adoption of geospatial data solutions
• Familiarity with cloud computing, platform development, and APIs

Benefits

• Comprehensive Medical, Dental, and Vision plans
• Health Savings Account (HSA) with a company contribution
• Generous Paid Time Off in addition to holidays and company-wide days off
• 16 Weeks of Paid Parental Leave
• Remote-friendly work environment
• Wellness Program and Employee Assistance Program (EAP)
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Commuter Benefits (if local to an office)
• Volunteering Paid Time Off