Product Marketing Manager

Summary

Join Storyblok as a Product Marketing Manager and bridge the gap between product and revenue teams. You will equip sales teams with the resources to effectively sell Storyblok solutions by translating product features into compelling value propositions. Responsibilities include developing sales enablement strategies, creating impactful sales content (pitch decks, one-pagers, etc.), building buyer personas, conducting competitive analysis, and tracking performance metrics. The ideal candidate possesses 4+ years of B2B SaaS product marketing experience, a bachelor's degree, and a proven track record of creating successful sales enablement programs. Storyblok offers a remote work environment with flexible schedules, various benefits, and opportunities for professional development.

Requirements

• A minimum of 4+ years of experience in B2B SaaS product marketing, with a strong focus on sales enablement
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Proven success creating sales enablement programs and collateral that drive results
• Deep understanding of the B2B sales process, especially in enterprise or mid-market environments
• Experience building messaging frameworks, positioning, and product narratives
• Strong knowledge of competitive intelligence practices and GTM motions
• Strong cross-functional collaboration skills, particularly with Sales, Product, and Enablement teams
• Passion for technology and a deep understanding of customer and user needs in the digital experience space

Responsibilities

• Develop and lead a comprehensive sales content & enablement strategy in partnership with Sales and Talent Management & Development
• Identify the tools, training, and messaging needed to support each stage of the sales cycle
• Drive alignment across Sales, Product, and Marketing to ensure consistent and effective communication of product value
• Build feedback loops from the field to refine messaging and assets continuously
• Own and evolve product messaging tailored to different buyer personas and use cases
• Create high-impact sales content including pitch decks, one-pagers, battlecards, use case briefs, objection-handling guides, and email templates
• Ensure all materials are clear, on-brand, and aligned with current market dynamics
• Collaborate with the Design and Content teams to maintain consistency across all touchpoints
• Create detailed buyer personas around the marketing function to support our GTM team in tailoring and going to market as efficiently as possible
• Tailor messaging for specific target audiences to maximize resonance and engagement
• Monitor and analyze competitors, providing regular updates and battlecards that help Sales position Storyblok effectively in competitive situations
• Equip Sales with the insights they need to win deals and defend against common objections
• Define and track key metrics related to enablement, content usage, engagement, and impact on pipeline and win rates
• Regularly collect feedback from the Sales team to improve materials and surface new enablement needs
• Use data and insights to refine sales strategies and improve overall go-to-market effectiveness

Preferred Qualifications

Experience with CMS platforms, MarTech tools, or developer-focused software is a plus

Benefits

• Monthly remote work stipend (home internet costs, electricity)
• Home office equipment package right at the start (laptop, keyboard, monitor…)
• Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
• Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
• Personal development fund for courses, books, conferences, and material
• VSOP (Virtual Stock Option Plan)
• The annual international team-building trip, quarterly and monthly online get-togethers
• As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
• An international team that loves to have fun at work and works hard together to accomplish shared goals