Senior Product Marketing Manager

Summary

Join Included Health as a Senior Product Marketing Manager to drive messaging, positioning, and go-to-market strategies for flagship products. You will shape client value and upsell narratives, equip sales and client success teams with compelling assets, expand market opportunities, and translate complex product capabilities into clear, data-driven stories. This role involves strategy, marketing, communication, and relationship-building, collaborating with various teams to achieve goals. The ideal candidate will inform client retention and upsell strategies, develop compelling narratives and case studies, increase retention and upsell rates, and deliver results in complex projects. This position requires strong analytical, strategic, and creative skills, along with excellent communication and collaboration abilities.

Requirements

• Conduct market research and perform competitive analysis to inform positioning and GTM strategy
• Shape strategic and tactical recommendations based on research (e.g., based on what we learn about a competitor, how should we update our talking points / positioning to beat them in head-to-heads? What are the implications to help inform our GM team's thinking on pricing and packaging? What information should we feed to the Product team to help prioritize our roadmap?)
• Help shape our product positioning and be eager to tell the most compelling story that ensures we stand out from the competition and positions us to win, including creating foundational sales collateral and tailoring base messaging and visuals to a particular client audience
• Strong writing and design skills
• A deep understanding of our products/packages and the member/buyer pain points we address
• The ability to tell a crisp, client-centric, data-driven story
• Experience creating high-quality sales collateral, including presentations, proposals, and other enablement materials with proficiency in either the Google or Microsoft suite of products
• Think through the value story of our products to determine the right client insights to showcase via product upsell narratives, client reporting narratives, and case studies
• Interpret complex data, extract key insights, and tell a compelling + persuasive story using statistics
• Work with the IBEX team to shape analysis and bring the results into our base reporting templates and messaging
• Manage a combination of overlapping longer-term and quick turnaround projects, requiring the ability to effectively prioritize and manage individual tasks as well as cross-functional support
• Cultivate strong relationships with many internal stakeholders to be able to effectively work cross-functionally to meet the business needs and help our company grow
• Ability to remain seated in a stationary position for prolonged periods
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required
• Ability to interact with leadership, employees, and members in an appropriate manner

Responsibilities

• Monitor the market and conduct comprehensive market research to identify trends and ensure a deep understanding of our buyers
• Conduct thorough competitive intelligence gathering and analysis, including documenting details on feature sets and pricing to develop clear competitive positioning and messaging that differentiates our offerings
• Develop and maintain a deep perspective on our client landscape to gather insights; help shape client growth and retention strategy; and inform product pricing, packaging, and roadmap prioritization
• Build, maintain, and expand a suite of foundational client marketing assets — including pitch decks, one-pagers, member stories, and more — to support upsell/renewal conversations
• Partner with Analytics to develop scalable reporting processes and templates that tell compelling, data-driven stories highlighting the value of clients' existing products and building the case for upsell opportunities
• Partner with Growth Marketing & Corporate Communications to identify and develop case studies that reinforce the impact of our products and services through real-world examples
• Partner with Client Success, Sales, and Solutions Consulting to provide strategic support and tailored assets for high-value, strategic client meetings in support of retention and upsell goals
• Maintain internal Confluence pages related to assigned products and features
• Drive and partner on projects that increase team efficiency, and allow us to operate at increasing scale
• Inform client retention and upsell strategy – including product positioning, packaging, and pricing – and our product roadmap by executing effective market and competitive research
• Bring our differentiators and value proposition to life by developing upsell product narratives, client reporting narratives, and case studies that combine crisp storytelling, compelling visuals, and persuasive data
• Increase retention and upsell rates by tailoring base positioning and sales assets to specific client audiences for high-priority strategy and upsell opportunities
• Deliver results in complex, cross-functional projects through clear communication, effective prioritization, strategic thinking, and collaboration across teams

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
• Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
• 12 weeks of 100% Paid Parental leave
• Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
• 11 Holidays Paid with one Floating Paid Holiday
• Work-From-Home reimbursement to support team collaboration and effective home office work
• 24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations