Product Marketing Manager

Summary

Join our dynamic team as an innovative and strategic Product Marketer to drive the go-to-market strategy for Plivo's product offerings, create compelling messaging and positioning, and execute projects that drive product adoption and revenue growth.

Requirements

• 5+ years of working experience with 3+ years in product marketing
• Strong understanding of product marketing principles, including market research, competitive analysis, and go-to-market strategy
• Proficiency in testing APIs for basic implementation use-cases
• Excellent written and verbal communication skills with the ability to create clear, persuasive messaging
• Strong analytical skills with experience in using data to drive decisions and measure campaign effectiveness
• Proven ability to work cross-functionally with product management, sales, and other teams to achieve business objectives
• Innovative thinker with a passion for creating compelling messaging and positioning that captures audience attention

Responsibilities

• Develop and execute go-to-market strategies for new product launches and updates
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation
• Craft clear and compelling messaging and positioning for our products that resonates with target audiences and differentiates us from competitors
• Create engaging content, including product briefs, case studies, whitepapers, presentations, and blog posts, to support sales and marketing efforts
• Equip the sales team with the necessary tools, resources, and training to effectively sell our products and address customer needs
• Gather and analyze customer feedback and insights to inform product development and marketing strategies