Remote Product Marketing Manager
Plivo
πRemote - India
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Job highlights
Summary
Join our dynamic team as an innovative and strategic Product Marketer to drive the go-to-market strategy for Plivo's product offerings, create compelling messaging and positioning, and execute projects that drive product adoption and revenue growth.
Requirements
- 5+ years of working experience with 3+ years in product marketing
- Strong understanding of product marketing principles, including market research, competitive analysis, and go-to-market strategy
- Proficiency in testing APIs for basic implementation use-cases
- Excellent written and verbal communication skills with the ability to create clear, persuasive messaging
- Strong analytical skills with experience in using data to drive decisions and measure campaign effectiveness
- Proven ability to work cross-functionally with product management, sales, and other teams to achieve business objectives
- Innovative thinker with a passion for creating compelling messaging and positioning that captures audience attention
Responsibilities
- Develop and execute go-to-market strategies for new product launches and updates
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation
- Craft clear and compelling messaging and positioning for our products that resonates with target audiences and differentiates us from competitors
- Create engaging content, including product briefs, case studies, whitepapers, presentations, and blog posts, to support sales and marketing efforts
- Equip the sales team with the necessary tools, resources, and training to effectively sell our products and address customer needs
- Gather and analyze customer feedback and insights to inform product development and marketing strategies
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