Product Marketing Manager

Summary

Join Presence as a Product Marketing Manager and leverage your strategic storytelling skills to bring our special education technology solutions to market. You will build marketing programs to drive awareness, generate demand, and accelerate sales. Collaborate with cross-functional teams, including Product, Sales, and Customer Success, to make a meaningful impact on students, educators, and administrators. As a highly valued individual contributor, you will report to the VP of Marketing and help shape our market presence. This role involves crafting compelling messaging, leading go-to-market strategies, generating demand through multi-channel campaigns, and creating high-impact content. You will also conduct market research and enable sales teams to close deals.

Requirements

• 7-10 years of experience in Product Marketing, Demand Generation, or related roles — ideally in SaaS, EdTech, or B2B technology
• Proven success building and executing marketing plans that drive measurable customer acquisition and revenue growth
• Exceptional written and verbal communicator — strong storyteller who can simplify complex ideas
• Highly organized project manager who thrives in a fast-paced, collaborative environment
• Passion for education, student success, and making a real impact

Responsibilities

• Craft Positioning & Messaging: Develop clear, differentiated product messaging that resonates with district leaders, administrators, and educators
• Lead Go-To-Market: Own product launch communications internally, develop go-to-market plans, and partner with Product and Sales on GTM execution
• Generate Demand: Build multi-channel marketing campaigns that fuel customer acquisition, sales pipeline, and revenue growth
• Create High-Impact Content: Develop sales collateral, website copy, webinars, case studies, nurture emails, product one-pagers, and more
• Conduct Market Research: Analyze the competitive landscape, customer feedback, and market trends to inform positioning and strategy
• Enable Sales: Build sales tools, battlecards, and training materials to empower our revenue teams to close deals
• Drive Adoption: Create strategies and communication plans that help drive platform and feature adoption with key user groups
• Manage Projects: Lead cross-functional initiatives and execute marketing programs on-time and on-budget

Preferred Qualifications

Experience marketing to K-12 education buyers and familiarity with special education solutions

Benefits

• Comprehensive Medical Coverage includes Dental and Vision
• Flexible PTO
• 11 Company Paid Holidays
• Benefits Package: including 401K savings plan and access to an Employee Assistance Program
• $500 home office stipend
• Paid Life insurance, AD&D., and disability benefits
• Paid parental and caregiving leave
• Eligibility to apply for a Professional Development Scholarship
• Inclusive Culture: We are intentional about creating a culture that is fun and inclusive
• This role is also eligible to participate in Presence’s equity plan subject to the terms of the applicable plans and policies