Product Marketing Manager

Summary

Join a fast-growing SaaS company as a Product Marketing Manager and lead product marketing efforts. Develop and execute go-to-market strategies for new and existing products. Collaborate with cross-functional teams, including product management, sales, and engineering. Create high-quality marketing materials, such as datasheets, case studies, and blog posts. Provide product training to the sales team and develop sales tools. Conduct customer research to understand market needs and analyze market trends. Leverage deep technical product knowledge to create content that resonates with both technical and business audiences. This is a part-time, fully remote position (20 hours/week, 10 AM - 2 PM EST).

Requirements

• 3+ years of experience in product marketing, preferably in a SaaS or data-driven environment
• Strong technical background with experience in databases, data warehousing (e.g., Snowflake, Datadog), or related technologies
• Proven track record of developing and executing successful product marketing strategies
• Ability to translate complex technical features into customer-centric messaging
• Strong communication skills with the ability to work effectively with cross-functional teams
• Proficiency in marketing tools like HubSpot, Google Analytics, and social media platforms
• Experience in creating technical documentation, presentations, and sales enablement content
• Comfortable working with data-driven insights to inform product decisions and marketing strategies
• Highly organized and detail-oriented, with the ability to manage multiple projects at once
• Strong problem-solving skills and a proactive approach to driving results
• Ability to collaborate in a fast-paced, cross-functional environment

Responsibilities

• Develop and execute go-to-market strategies for new and existing products, ensuring alignment with overall business objectives
• Collaborate with product and engineering teams to understand technical features and translate them into clear, customer-friendly messaging
• Ensure product positioning and messaging effectively differentiate the product in the competitive landscape
• Create high-quality marketing materials, including datasheets, case studies, blog posts, product demos, and webinars
• Work with sales and customer success teams to develop customer-facing content that communicates product value
• Craft compelling email campaigns, website copy, and social media content that drives awareness and engagement
• Provide product training to the sales team to ensure they are equipped with the knowledge to sell the product effectively
• Develop sales tools and collateral that align with the product messaging and drive customer acquisition
• Conduct customer research to understand market needs, customer pain points, and competitor offerings
• Analyze market trends, competitive landscape, and customer feedback to drive product improvements and strategic decisions
• Leverage deep technical product knowledge to create content that resonates with both technical and business audiences
• Collaborate with engineering and data teams to ensure a strong understanding of product features, benefits, and limitations

Benefits

Fully-Remote (Work from Home), 10 AM - 2 PM EST (Part-time, 20 Hours/week)