Product Marketing Manager

Summary

Join Radformation, a company aiming to improve global cancer care through automated treatment planning, as a Product Marketer. You will lead marketing strategies for QuickCode and RadMachine, focusing on market understanding, expansion, and content creation. This role requires blending technical expertise with creative storytelling, encompassing responsibilities from positioning and messaging to campaign development and customer engagement. Success in this position demands strong collaboration, communication, and project management skills within the healthcare technology sector. Radformation offers a competitive salary, comprehensive benefits, and a fully remote work environment.

Requirements

• A minimum of 5+ years in product marketing, or B2B marketing preferably in radiation oncology or diagnostic imaging
• Strong grasp of healthcare or medical technology markets, with the ability to speak the language of clinicians and decision-makers
• Proven ability to outline strategies and create content that resonates across the buyer journey
• Ability to work collaboratively - willing to lend a helping hand and support your team
• Experience with HubSpot marketing automation tools
• Excellent communication skills - both written and verbal - with the confidence to present to internal and external audiences
• Familiarity with compliance considerations in healthcare marketing
• Strong project management skills with the ability to juggle multiple priorities

Responsibilities

• Develop a deep understanding of QuickCode and RadMachine
• Execute go-to-market strategies, campaigns, and content to drive product awareness, adoption, and growth in conjunction with Demand Gen and Brand Teams
• Partner with sales, clinical success managers, and product managers to align on priorities and support field enablement and competitive analysis
• Engage with customers and subject matter experts to gather insights, create compelling narratives, and identify new content opportunities
• Lead creation of campaign assets: emails, landing pages, presentations, one-pagers, and other marketing materials
• Participate in webinar programming, from content planning to execution and follow-up
• Represent the product at industry events or conferences, including speaking opportunities when appropriate
• Support the development of RFP responses
• Identify ways to expand our presence in radiation oncology and unlock verticals within diagnostic imaging
• Other duties as assigned

Benefits

• Top-tier medical, dental, and vision care for employees and their families
• 401(k) & employer match that vests immediately
• Self-managed PTO
• Generous parental leave
• Additional part-time work to help transition back into the swing of things
• Fully remote team
• Virtual events, yearly retreats, and a collaborative work environment