Product Marketing Manager

Summary

Join Roofr as a Product Marketing Manager and play a critical role in scaling go-to-market operations and positioning Roofr products. Lead GTM execution for product launches, collaborating with Product to align roadmap priorities. Manage launch timelines, cross-functional coordination, and internal readiness. Delegate and oversee tactical execution, review assets, and monitor launch performance. Support strategic initiatives, including positioning, research, and competitive insights. This role requires a customer-first mindset and strong cross-functional collaboration skills. Roofr offers a supportive and rewarding work environment with various benefits.

Requirements

• 3–5+ years of experience in product marketing in a high-velocity SaaS environment
• Experience managing launches or leading GTM workstreams
• Experience with common product marketing tools like Pendo, Appcues, Navattic, Hubspot, Figma
• Strong project management and stakeholder alignment skills
• A portfolio of work: sales assets, onboarding flows, adoption campaigns, etc

Responsibilities

• Lead GTM execution for product launches, from planning through post-launch analysis
• Collaborate with Product to align roadmap priorities with GTM needs
• Manage launch timelines, cross-functional coordination, and internal readiness
• Delegate and oversee tactical execution across PLG and SLG PMM Specialists
• Review assets including sales collateral, onboarding content, and lifecycle campaigns
• Monitor launch and adoption performance, and continuously improve GTM processes
• Support strategic initiatives alongside the Sr. PMM, including positioning, research, and competitive insights

Preferred Qualifications

• SMB, construction tech industry, or vertical SaaS Experience is a plus!
• Product Marketing Core Certification is always a nice-to-have
• Bonus: experience supporting both PLG and sales-led motions

Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!