Product Marketing Manager

Summary

Join Blackpoint Cyber, a leading cybersecurity company, as a Product Marketing Manager. You will play a pivotal role in shaping how our products and services are positioned and adopted by the market. Responsibilities include developing go-to-market strategies, crafting compelling messaging, creating sales and training materials, educating internal teams, and developing external content. You will collaborate with various teams, engage with customers, conduct competitive analysis, and speak at industry events. This is a highly collaborative and strategic role requiring strong communication, analytical, and technical skills. The ideal candidate will have 4+ years of experience in product marketing or a related field within the cybersecurity industry. Blackpoint Cyber offers competitive benefits, including health, vision, dental, and life insurance, a 401k plan, and discretionary time off.

Requirements

• 4+ years of experience in product marketing, product management, customer success, or sales engineering roles within the cybersecurity industry
• Strong understanding of cybersecurity technologies, concepts, and market trends—including common tools, frameworks, and buyer personas; must be capable of intelligently evaluating Blackpoint’s offerings relative to competitors and articulating how our platform fits into modern security strategies
• Proven ability to lead small to medium cross-functional projects with minimal oversight; highly self-motivated, resourceful, and comfortable working in a fast-paced, high-growth environment
• Excellent written and verbal communication skills with a track record of crafting clear, concise, and compelling content for both technical and non-technical audiences
• Demonstrated experience engaging directly with customers, partners, or external stakeholders via webinars, presentations, events, or training sessions
• Comfortable working across departments (Product, Sales, Marketing, Engineering, Customer Success) to gather input, build alignment, and drive initiatives to completion
• Strong analytical and research skills; able to synthesize market, customer, and competitive insights into actionable strategies and messaging
• Bachelor’s degree required; a degree in Marketing, Communications, Business, or a technical discipline (e.g., Computer Science, Information Security) is preferred. An MBA or other relevant graduate education is a plus but not required

Responsibilities

• Go-to-Market Planning – Develop and execute go-to-market strategies for new product launches and feature releases, including positioning, messaging, and launch plans in partnership with Product, Marketing, Sales, and Customer Success teams
• Messaging and Positioning – Craft compelling, customer-centric messaging and positioning that clearly communicates the unique benefits of Blackpoint’s products and services across different buyer personas
• Sales & Marketing Enablement – Create and maintain high-impact product marketing assets—including pitch decks, one-pagers, battlecards, website content, and product videos—to support sales and customer engagement
• Internal Education & Enablement – Educate internal teams (Sales, Support, Enablement, etc.) on new product capabilities and market positioning through trainings, presentations, internal documentation, and workshops
• External Content Development – Collaborate with the Marketing team to develop external-facing content such as product announcements, blog posts, webinars, case studies, and email campaigns to drive awareness and adoption
• Customer Engagement & Feedback – Regularly meet with customers and partners to gather feedback, validate messaging, and stay aligned with evolving business needs and use cases in the cybersecurity space
• Competitive Intelligence & Analysis – Conduct in-depth competitive intelligence to understand the cybersecurity landscape, identify key differentiators, and provide insights that inform product strategy and sales enablement
• Event and Tradeshow Speaking – Speak at industry events, webinars, and trade shows to promote Blackpoint’s platform, articulate our unique value propositions, and build brand awareness within the cybersecurity and managed service provider (MSP) communities

Benefits

• Competitive Health, Vision, Dental, and Life Insurance plans
• A robust 401k plan
• Discretionary Time Off