Principal Product Marketing Manager

Summary

Join CaptivateIQ as a Principal Product Marketing Manager and play a critical role in shaping and executing the go-to-market strategy for new products and the commercial segment. This high-impact position demands strategic ownership and cross-functional collaboration, leading positioning, messaging, and enablement. You will report to the Senior Director of Product & Corporate Marketing and work closely with Product, Sales, Customer Success, and RevOps teams. Your work will directly influence company growth and market perception, ensuring solutions resonate with target audiences and deliver clear value. This role requires 5+ years in B2B SaaS product marketing and 8–10 years of overall professional experience. CaptivateIQ offers competitive benefits including 100% medical, dental, and vision coverage (US-only), flexible vacation days, quarterly mental health days, a one-time anniversary expense, annual stipends for professional development and caretaking, a 401k plan (US-only), the newest Apple products, and Employee Resource Groups.

Requirements

• 5+ years in B2B SaaS product marketing and 8–10 years of overall professional experience
• Experience launching new products and driving GTM strategy
• Experience working closely with Product Management, Marketing and Sales
• Deep understanding of competitive intelligence and how to use it to differentiate and win deals
• Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging
• Track record of partnering with Sales and Marketing teams to drive pipeline and revenue
• Data-driven mindset, with the ability to measure and iterate on success
• Driven, resourceful, and motivated to go the extra mile to help teams succeed

Responsibilities

• Product Launches & GTM Strategy: Own product marketing for new solutions—partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growth
• Sales Enablement & Commercial Strategy: Lead product marketing for the commercial segment, equipping sales with the right collateral, insights, and training to drive revenue
• Competitive Intelligence: Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for Sales and Product
• Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies
• Customer & Market Research: Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction
• Content & Collateral Development: Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocity
• Cross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond
• Evangelism: Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base

Benefits

• (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
• Flexible vacation days and quarterly mental health days so you can recharge
• Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
• Annual stipends for professional development and caretaking
• (US-ONLY) 401k plan to participate in and save towards the future
• Newest Apple products to help you do your best work
• Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent