Product Marketing Manager

Summary

Join Recorded Future, a leading intelligence company, as a Product Marketing Manager to spearhead go-to-market strategies in LATAM. You will drive product adoption, manage digital marketing campaigns, and empower sales teams. This role demands developing and executing go-to-market strategies, designing and implementing digital marketing campaigns, and creating sales enablement materials. You will conduct market research, define target customer segments, and optimize campaign performance. Success requires strong analytical skills, experience with marketing automation platforms, and excellent communication skills. The position offers the opportunity to work in a dynamic environment and make a significant impact on the company's growth in the LATAM market.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 4+ years of product marketing experience, with 2+ years in Latin American markets
• Fluent in Portuguese (native or near-native proficiency required)
• Strong analytical skills with marketing analytics experience (Google Analytics, HubSpot, Salesforce)
• Experience with digital marketing channels and marketing automation
• Excellent communication skills and ability to work across time zones

Responsibilities

• Develop and execute go-to-market strategies for product launches across LATAM markets
• Conduct market research and competitive analysis to identify positioning opportunities
• Define target customer segments and create buyer personas specific to LATAM regions
• Partner with sales leadership on pricing strategies and launch coordination
• Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
• Create localized content strategies for diverse LATAM audiences
• Optimize campaigns across mobile and desktop users and manage marketing automation platforms
• Monitor performance metrics and optimize campaigns based on ROI
• Develop sales materials including pitch decks, product sheets, and case studies
• Create and deliver product training programs for regional sales teams
• Establish sales playbooks with market-specific insights and competitive intelligence
• Provide ongoing sales support and analyze performance data for optimization

Preferred Qualifications

• Experience in cybersecurity, B2B SaaS, technology, or similar industries
• Previous experience managing marketing budgets and vendor relationships
• MBA or advanced marketing degree
• Familiarity with LATAM business culture and regulatory environments
• Strategic thinking with tactical execution abilities
• Cultural intelligence and understanding of LATAM markets
• Data-driven decision making and analytical skills
• Cross-functional collaboration and project management
• Adaptability in fast-paced environments
• Able to travel 20-30% of the time