Product Marketing Manager

Summary

Join Recorded Future, a leading intelligence company, as a Product Marketing Manager to spearhead go-to-market strategies in LATAM. You will drive product adoption, manage digital marketing campaigns, and empower sales teams. This role demands developing and executing go-to-market strategies, designing and implementing digital marketing campaigns, and creating sales enablement materials and training programs. The ideal candidate possesses a strong analytical background, fluency in Spanish, and extensive experience in product marketing within Latin American markets. Success in this position requires excellent communication, cross-functional collaboration, and adaptability. Recorded Future offers a dynamic work environment and a commitment to diversity and inclusion.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 4+ years of product marketing experience, with 2+ years in Latin American markets
• Fluent in Spanish (native or near-native proficiency required)
• Strong analytical skills with marketing analytics experience (Google Analytics, HubSpot, Salesforce)
• Experience with digital marketing channels and marketing automation
• Excellent communication skills and ability to work across time zones

Responsibilities

• Develop and execute go-to-market strategies for product launches across LATAM markets
• Conduct market research and competitive analysis to identify positioning opportunities
• Define target customer segments and create buyer personas specific to LATAM regions
• Partner with sales leadership on pricing strategies and launch coordination
• Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
• Create localized content strategies for diverse LATAM audiences
• Optimize campaigns across mobile and desktop users and manage marketing automation platforms
• Monitor performance metrics and optimize campaigns based on ROI
• Develop sales materials including pitch decks, product sheets, and case studies
• Create and deliver product training programs for regional sales teams
• Establish sales playbooks with market-specific insights and competitive intelligence
• Provide ongoing sales support and analyze performance data for optimization

Preferred Qualifications

• Experience in cybersecurity, B2B SaaS, technology, or similar industries
• Previous experience managing marketing budgets and vendor relationships
• MBA or advanced marketing degree
• Familiarity with LATAM business culture and regulatory environments
• Strategic thinking with tactical execution abilities
• Cultural intelligence and understanding of LATAM markets
• Data-driven decision making and analytical skills
• Cross-functional collaboration and project management
• Adaptability in fast-paced environments
• Able to travel 20-30% of the time