Product Marketing Manager

Summary

Join Resident, a rapidly growing omnichannel retailer, as their new Product Marketing Manager! This fully remote position, open to US residents only, reports to the Director of Product Marketing. You will be responsible for developing and executing marketing strategies to promote Resident's products, defining their positioning and messaging, and ensuring their value proposition is clearly communicated. You will collaborate with product development, creative, and sales teams to drive demand and adoption. This newly created role offers a competitive salary, benefits, and the chance to make a significant impact on a successful company.

Requirements

• 3+ years of experience working in product marketing, preferably with a DTC brand
• Relevant Degree
• Experience working with Consumer-Packaged Goods
• Project management experience, managing workflows in Asana or similar tools
• Working cross functionally in an organization
• A creative problem solver with strong attention to detail
• Passionate, energetic and a proven track record
• Strong communicator who can articulate the needs of your audience in a clear, compelling way
• Resourceful and flexible team player with exceptional collaboration skills
• Ability to apply sound, independent judgment and discretion on matters of substantial importance to the company in performing duties, resolving complex problems, and interpreting policies and regulations
• Strong written and verbal communication skills
• Significant product marketing and development experience
• Deep understanding of market trends and product lifecycles
• Firm grasp of ways to develop strategic product marketing campaigns

Responsibilities

• Own how products get on our website and various sales channels
• Own Resident Product Catalog; Drive feature strategy in collaboration with our Admin Product team to improve day to day management of SKUs
• Own on site merchandising strategy by using data to determine: Product placements, Clearance/Sales, Upsells and Cross Promoted Products
• Identify and implement improvements to CRM/Owned Marketing as relates to merchandising and product marketing to drive incremental revenue
• Use Data to inform which products appear where in the customers lifecycle
• Collaborate closely with Growth / Marketing to determine strategy of selling products off site to drive sales to owned channels

Preferred Qualifications

• Extensive experience managing cross functional projects and digital first campaigns
• Familiarity with project management tools and how to optimize processes
• Experience crafting strong product marketing stories across various channels
• Experience within digital product management teams or processes
• Working directly with Product Managers and Engineers to implement your ideas

Benefits

• Remote-first workplace (since 2016!)
• Competitive salary
• Annual bonus potential
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• ���Take what you need” PTO
• Wellness benefits
• Online learning resources & training
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!