Remote Product Marketing Manager

Summary

The job is for a Product Marketing Manager as an Industry Marketing Subject Matter Expert focusing on the Carrier market. The role involves leading and overseeing the implementation of the strategic go-to market strategy for the carrier market, developing and implementing marketing strategies, creating engaging content, collaborating with teams, and demonstrating problem-solving skills.

Requirements

• Bachelor's degree Marketing, Communication, or related degree
• 3-5 years B2B marketing experience in the US insurance industry, working with Carriers
• 3+ years’ experience writing preferred
• Prior campaign execution - B2B focus
• Passion or curiosity for how to communicate and market in a digital first environment
• Strong analytical skills with the ability to interpret data, generate insight, and make data-driven decisions to create more effective marketing strategies
• Project management skills with the ability to be detailed oriented, able to prioritize and meet deadlines in a fast-paced environment

Responsibilities

• Lead, oversee and support the implementation of the strategic go-to market strategy for the carrier market
• Partner with the Industry Director, Marketing and Sales teams
• Understand the customer, market, and revenue goal
• Develop, drive, and ensure the smooth execution of market strategy and content to support those goals
• Develop and implement comprehensive in-person and digital marketing strategies to achieve business goals and objectives
• Write and guide creatives to finesse any assets developed and create meaningful campaigns each quarter, to achieve quarterly goals
• Collaborate across the marketing team to create and implement marketing campaigns
• Conceptualize and orchestrate writing with support from the corporate and design team
• Create engaging content both written and design, for digital channels- website, blog posts, social media, and email campaigns

Benefits

• Our salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes annual bonus eligibility, benefits, and other opportunities at ReSource Pro
• This is a remote position and the salary range for most locations for this role is $62,605 - $118,254. The salary range may vary based on the specific geographic location in which the candidate resides
• The standard interview process includes: Behavioral Interview with Talent Acquisition, Online talent assessment, Hiring Manager interview, Stakeholder interview