Product Marketing Manager

Summary

Join Revalize as a Product Marketing Manager and drive the marketing strategy for transactional and complex engineering products. You will be responsible for creating compelling product presentations in the online store, increasing conversions, and enhancing customer experience. Your focus will be on driving traffic, increasing conversions, and enhancing the customer experience on the e-store to drive new business growth and seamless retention for relevant Revalize products. You will work closely with product teams, execute go-to-market strategies, and optimize the e-commerce platform. You will also track and report on marketing initiatives and manage the product marketing budget. This role requires strong communication, market research, and analytical skills, along with experience in manufacturing or engineering software and e-commerce workflows.

Requirements

• 3+ years of experience in manufacturing or engineering software , ecommerce workflows, preferably with SaaS solutions
• Experience executing go-to-market strategies, product launches, and marketing campaigns to drive product awareness and adoption
• Strong communication skills, with ability to define product value propositions, differentiators, and key messaging to target audiences
• Ability to conduct relevant market research, competitor analysis, and customer segmentation to inform product positioning and strategies
• Understanding of the online buying journey and how best to drive demand and conversion
• Ability to execute at scale and at pace in a complex, fast-moving business
• Demonstrated ability to work effectively in a remote environment

Responsibilities

• Conduct market research to understand customer needs, trends, and competitor activity
• Analyze data from the e-store, customer feedback, and industry trends to identify opportunities for growth
• Understand the target audience’s behaviors, preferences, and pain points to tailor marketing efforts
• Work closely with product teams to create clear, consistent, and engaging content that communicates the benefits and differentiators of products and resonates with the target audience
• Plan and execute product launches for new features or offerings in the e-store
• Work with key marketing functions to develop integrated marketing campaigns, including email marketing, social media, SEO, PPC, and content marketing plans
• Work cross-functionally with product, design, and sales teams to ensure alignment on campaign timelines and messaging
• Collaborate with the web development and design teams to ensure a seamless user experience in the e-store
• Optimize product pages, including images, descriptions, pricing, and call-to-action buttons, for conversions
• Leverage A/B testing to continuously improve the website and product listings for better performance
• Work to increase conversion rates on product pages and drive sales through promotional activities and targeted campaigns
• Monitor sales data and identify areas for improvement in the marketing funnel
• Leverage customer reviews, ratings, and testimonials to enhance product credibility and trust
• Track and report on the success of product marketing initiatives, providing insights into what’s working and areas for improvement
• Develop and manage the product marketing budget for the e-store, ensuring resources are allocated effectively to maximize ROI