Product Marketing Manager

Summary

Join Zip as a Product Marketing Manager to drive growth by working with the digital demand generation and GTM team. You will craft compelling messaging and content to showcase our product's value to potential clients in the mid-market IT and security sectors. Daily tasks involve managing product messaging across various channels, developing sales collateral, and deeply understanding our competitive positioning. The ideal candidate possesses high ownership, autonomy, and a strong willingness to learn. Zip offers a unique opportunity to contribute to innovative enterprise cybersecurity solutions.

Requirements

Overall, we’re looking for individuals with high-ownership, autonomy, and willingness to learn

Responsibilities

• Own product messaging & copy across the website, blog, and various social media channels & digital advertisements, taking end-to-end ownership of our website and working with digital demand generation to optimize it for SEO campaigns
• Develop sales collateral, slide decks, and any documentation needed by the sales and channel teams to win deals
• Develop a deep understanding of the Zip value proposition to uniquely position us in comparison to our competitors

Preferred Qualifications

• 3+ years of product marketing experience, preferrably in B2B mid-market segment
• A bachelor’s degree in a STEM field
• Strong written and verbal communication abilities
• Experience marketing to IT, Cybersecurity, and Operational departments (optional)