Product Marketing Manager

Summary

Join Upwork, the world’s largest work marketplace, as a Product Marketing Manager to shape the future of its platform and accelerate the growth of AI-native experiences. Execute go-to-market strategies for new features, crafting customer-centric narratives and driving adoption. Collaborate with cross-functional teams to ensure consistent messaging and measurable results. Analyze customer insights and competitive trends to inform marketing strategies. Track campaign performance and identify optimization opportunities. This high-impact role requires a fast-paced, collaborative environment and passion for innovative, AI-powered customer experiences.

Requirements

• Experience supporting product marketing initiatives focused on user growth, client acquisition, or product adoption
• Proven ability to analyze campaign performance and translate data into actionable insights that improve outcomes
• Strong project management skills and the ability to manage multiple initiatives across cross-functional teams and stakeholders
• A customer-centric mindset that drives you to leverage insights in shaping messaging, positioning, and product strategy
• Demonstrated ability to learn quickly, adapt to new challenges, and optimize how work gets done in a fast-paced environment
• Interest in or exposure to AI-powered products, platforms, or emerging technologies

Responsibilities

• Support the planning and execution of go-to-market activities for new product experiences, from positioning to post-launch engagement
• Contribute to the development of messaging and campaign strategies that support growth, user adoption, and client acquisition
• Analyze customer insights and competitive trends to inform marketing strategy and positioning
• Collaborate with Product, Design, Growth Marketing, and Lifecycle teams to create a consistent customer experience and campaigns that deliver measurable results
• Track, summarize, and report on marketing campaign performance and user engagement, identifying opportunities to optimize
• Contribute to messaging frameworks and content that clearly communicate product value to new and existing customers

Benefits

• Comprehensive medical coverage for you and your family
• Unlimited PTO
• A 401(k) plan with matching
• 12 weeks of paid parental leave
• An Employee Stock Purchase Plan