Product Marketing Manager

Summary

Join Khan Academy as a Product Marketing Manager and play a pivotal role in promoting our assessment offerings to school districts. You will conduct market analysis, develop compelling messaging, create go-to-market strategies, and support the sales team. This position requires expertise in marketing, data analysis, and collaboration. Experience as an educator is preferred. We offer competitive salaries, ample paid time off, a remote-first culture, generous parental leave, and comprehensive benefits. The chance to contribute to a meaningful mission and work on high-impact products is a key aspect of this role.

Requirements

• Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere
• Proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization
• 5+ years of experience as an educator
• 3–5 years of experience in product marketing in edtech
• Excellent ability to work cross-functionally across multiple teams from sales to product, communications to central marketing functions
• Excellent project management skills
• Know how to take a large initiative and break it down into smaller pieces, identify dependencies, create timelines, and communicate goals, needs, and progress to internal partners
• Strong understanding of K-12 education systems and assessment practices
• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively
• Passionate about
• Able to identify the market insights that matter
• Proven ability to analyze data and derive actionable insights
• Experience in developing and executing go-to-market strategies
• Passion for education and a commitment to improving student outcomes

Responsibilities

• Conduct a comprehensive market analysis to identify trends, challenges, and opportunities within the K-12 assessment landscape
• Analyze competitors’ value propositions and marketing plans
• In collaboration with the product and user research teams, conduct interviews and surveys with educators to understand their needs and preferences regarding assessment tools
• Create and implement a robust system to gather customer insights from our market-facing teams--Sales, Success, and Professional Learning
• Deliver insights and implications from the landscape analysis work listed above to product and sales teams
• Use insights to refine our product messaging and marketing plan
• Develop and refine clear, compelling messaging that articulates the unique value proposition of Khan Academy’s assessment offerings, ensuring alignment with the overall Khan Academy district offering
• Hone in on key customer and market insights, to create tailored messaging for administrators and teachers
• Collaborate with the product team to ensure that messaging reflects the latest product features and benefits
• Create an ideal customer profile
• Develop a list of prospective customers, focusing on the districts that are closest to our ideal profile
• Create and execute a comprehensive go-to-market plan, including launch strategies and promotional campaigns that resonate with school districts
• Promotional Campaigns: Design and implement targeted promotional campaigns to generate awareness and interest in the assessment offerings, utilizing various channels such as email marketing, social media, webinars, and industry events
• Create engaging content, including blog posts, videos, and infographics, to support promotional efforts and educate potential customers about the product’s benefits
• Collaborate with cross-functional teams, including product development, sales, and customer success, to ensure alignment and readiness for the launch
• Excel in project management
• Create effective tools for our sales team including sales decks, demos, brochures, case studies, and digital content
• Equip the sales team with talking points and help them handle questions and objections
• Integrate the assessment narrative into existing Khan Academy Districts sales materials
• Ensure our sales team is knowledgeable and confident about the product features, benefits, and competitive landscape
• Track performance versus targets for key performance indicators (KPIs) to measure progress towards goals
• Understand and explain what drives successes and gaps
• Use data-informed insights to adjust strategies and optimize marketing efforts continuously

Preferred Qualifications

Preference for administrators who have been responsible for selecting and implementing assessment tools and driving the use of assessment data across Districts

Benefits

• Competitive salaries
• Ample paid time off as needed – Your well-being is a priority
• Remote-first culture - that caters to your time zone, with open flexibility as needed, at times
• Generous parental leave
• An exceptional team that trusts you and gives you the freedom to do your best
• The chance to put your talents towards a deeply meaningful mission and the opportunity to work on high-impact products that are already defining the future of education
• Opportunities to connect through affinity, ally, and social groups
• And we offer all those other typical benefits as well: 401(k) + 4% matching & comprehensive insurance, including medical, dental, vision, and life