Product Marketing Manager

Summary

Join Riverside Insights as a Product Marketing Manager and drive market adoption and financial growth in the K-12 education sector. You will develop and execute product marketing strategies, focusing on positioning, messaging, and go-to-market initiatives. This role involves collaborating with sales and product teams, conducting market research, and creating sales enablement tools. You will also be responsible for collecting customer feedback, crafting compelling messaging, and developing customer engagement strategies. The ideal candidate possesses a Bachelor's degree, 3+ years of product marketing experience (including 1+ year in K-12 education), and exceptional writing skills. Riverside Insights offers a comprehensive benefits package, including health insurance, retirement plan, paid time off, flexible work arrangements, and professional development opportunities.

Requirements

• Bachelor’s Degree or equivalent experience
• 3+ years’ experience in product marketing, at least 1+ year of that experience within the K-12 Education market
• Experience in the K-12 education field, with a focus on crafting resonant messaging for key buyer personas
• Proven synthesis of market research into cross-team actionable insights
• Ability to coordinate and communicate between multiple stakeholders at varying levels of an organization
• Exceptional writing skills, including attention to details of grammar, punctuation, phrasing, and structure

Responsibilities

• Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal
• Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities
• Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers)
• Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies
• Craft and regularly update compelling messaging and positioning strategies in line with market demands
• Develop and execute customer engagement and retention strategies to reduce churn
• Partner with campaign marketing to enhance customer communications and engagement campaigns
• Work with product managers to develop go-to-market strategies for new product launches and feature launches
• Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs)
• Develop positioning, messaging and thought leadership strategies for Multi-lingual Learners (ML)

Preferred Qualifications

Experience with Assessments

Benefits

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid short-term and long-term disability
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Premium subscription to Calm for employee and dependents
• Company paid time off (PTO)
• 13 named holidays, 2 floating holidays, and 4 early-release half days
• Quarterly Focus Days
• Flexible work arrangements
• Work-from-home expense reimbursement
• Tuition Reimbursement Program
• Company orientation and 30/60/90 Day Onboarding