Senior Product Marketing Manager

Summary

Join Caraway, a fast-growing home goods brand, as a Senior Product Marketing Manager. You will play a key role in shaping how Caraway products are presented to the world, from refining product positioning to leading launch strategies. This role involves developing compelling messaging, managing go-to-market processes, and collaborating with cross-functional teams. The ideal candidate is a seasoned product marketer with experience launching physical products in high-growth environments. You will be responsible for defining value propositions, managing timelines, and ensuring every customer touchpoint aligns with the broader marketing strategy. Caraway offers a fully remote work environment and a comprehensive benefits package.

Requirements

• 5–7+ years of experience in product marketing, GTM strategy, or integrated marketing for physical consumer products (DTC or omnichannel)
• Proven success in developing and applying value propositions, messaging strategies, and product positioning across marketing channels
• Experience managing go-to-market timelines and cross-functional collaboration across Product, Creative, and Growth
• Demonstrated ability to turn insights into strategy—consumer behavior, competitive landscape, and product performance
• Strong writing, editing, and communication skills. You can distill complex information into simple, compelling messaging
• Detail-oriented and highly organized with strong project management skills and the ability to meet tight deadlines
• Experience working closely with creative teams to bring campaigns and PDP content to life
• Passion for home, design, sustainability, and Caraway’s non-toxic mission

Responsibilities

• Develop and refine compelling, consumer-first product positioning and messaging frameworks that differentiate Caraway in the market
• Support the development of the value proposition and go-to-market messaging for new and existing products, grounded in insights and aligned to business goals
• Partner with Product and Insights teams to validate product-market fit, inform messaging strategy, and ensure messaging reflects consumer needs
• Translate technical product details and features into customer-facing benefits across PDPs, packaging, email, paid, and retail marketing channels
• Support the development of go-to-market strategies for new product and colorway launches in partnership with Product, Creative, and Growth teams
• Collaborate with the Associate Director of Program Management and Creative Project Manager to ensure alignment on timelines, dependencies, and deliverables
• Drive the development of key launch materials—including product descriptions, messaging briefs, PDP content, and creative inputs
• Maintain awareness of GTM launch timelines and ensure strategic marketing inputs are delivered on time
• Act as the strategic marketing lead across launch planning
• Ensure input from Product, Creative, Retail, and Growth is synthesized and actioned
• Partner with the Director of Integrated Marketing and Program Management to optimize GTM processes, documentation, and cross-team communication
• Help build repeatable frameworks for integrated launch marketing that scale across new categories and moments
• Partner with Analytics and Growth teams to evaluate campaign and product performance; recommend positioning refinements based on data and learnings
• Develop post-launch recaps to capture key insights, wins, and areas for improvement across messaging, timing, and GTM execution

Preferred Qualifications

Bonus: Experience managing or mentoring junior team members

Benefits

• Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it
• 401k: A 3% company match to help you plan for for your future
• Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
• Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
• A Setup that works for you:: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
• Elevate your Workspace: Annual reimbursements for you to elevate your workspace , from standing desks to desktop succulents, you got it!
• Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most
• Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office
• Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
• Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to all full-time employees to support their professional development aspirations!
• #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days
• Wellness Reimbursement: Monthly reimbursements for you to stay well . From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them
• Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too!
• Home Upgrade(s): Complimentary product as a new hire + continuous  to expand your Caraway Home collection