Product Marketing Manager

Summary

Join Riverside Insights as a Product Marketing Manager and drive market adoption and financial growth by developing compelling product marketing strategies for the K-12 early learning segment (pre-K through 2nd grade). You will be responsible for positioning, messaging, and go-to-market strategies that enhance customer engagement and success. This role involves creating sales enablement materials, conducting market research, developing customer engagement strategies, and collaborating with various teams. You will also support the transition of the product from a B2C to a B2B sales model. The ideal candidate possesses a Bachelor's degree or equivalent experience, 3+ years in product marketing (with at least 1 year in the K-12 education market), and exceptional writing skills. This remote position offers a competitive salary and benefits package.

Requirements

• Bachelor’s Degree or equivalent experience
• 3+ years’ experience in product marketing, at least 1+ year of that experience within the K-12 Education market
• Experience in the K-12 education field (early learning segment, pre-K through 2nd preferred), with a focus on crafting resonant messaging for key buyer personas
• Proven synthesis of market research into cross-team actionable insights
• Experience coordinating and communicating between multiple stakeholders at varying levels of an organization
• Exceptional writing skills, including attention to details of grammar, punctuation, phrasing, and structure

Responsibilities

• Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal
• Conduct in-depth market analysis and research on the early learning market to understand your product’s market position and growth opportunities
• Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers) to the sales team
• Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies
• Craft and regularly update compelling messaging and positioning strategies in line with early learning market demands
• Develop and execute customer engagement and retention strategies to reduce churn
• Partner with campaign marketing to enhance customer communications and engagement campaigns
• Work with product managers to develop go-to-market strategies for new product launches and feature launches
• Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs)
• Support the transition of your product from a teacher driven B2C sales model to an enterprise B2B sales model selling to K-12 district customers

Preferred Qualifications

• Experience with the early learning segment (pre-K through 2nd grade)
• Experience with formative assessment or progress monitoring platforms

Benefits

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid short-term and long-term disability
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Premium subscription to Calm for employee and dependents
• Company paid time off (PTO)
• 13 named holidays, 2 floating holidays, and 4 early-release half days
• Quarterly Focus Days
• Flexible work arrangements
• Work-from-home expense reimbursement
• Tuition Reimbursement Program
• Company orientation and 30/60/90 Day Onboarding