Product Marketing Manager

Summary

Join Sonar, a leading company in code quality and security, as a Product Marketing Manager. You will play a strategic role in shaping the success of Sonar's solutions through impactful go-to-market strategies, compelling content, and key ecosystem partnerships. This role involves developing and executing content strategies, leading product launches, designing sales enablement programs, conducting competitive analysis, and collaborating with cross-functional teams. You will also build strategic go-to-market partnerships and deliver technical talks at conferences and events. The position requires proven product marketing experience in the Developer tools or DevOps space, strong sales enablement skills, and a deep technical understanding of software products. Sonar offers a dynamic culture, flexible work policy, and various benefits, including comprehensive health insurance, retirement contributions, paid time off, and professional development opportunities.

Requirements

• Direct and proven Product Marketing experience (5+ years) in the Developer tools or DevOps space
• Demonstrated success with sales enablement initiatives and supporting sales teams, with a clear understanding of how to equip sales for success in a technical B2B environment
• Proven track record in launch management and go-to-market team enablement for technical products
• Experience with building strategic go-to-market plans and crafting compelling, customer-focused messaging for complex products and solutions
• Strategic mindset to identify, prioritize, target, and engage specific players in the DevOps ecosystem to develop mutually beneficial go-to-market partnership programs
• Experience with preparing and delivering impactful presentations to live audiences, particularly at the developer level, showcasing strong presentation and storytelling skills
• Deep technical understanding and passion for software products and the underlying technology
• Hands-on ability to build and deliver compelling technical solution demonstrations
• Extensive experience in programming and DevOps, enabling authentic engagement in technical discussions with developers
• Adaptability and flexibility working in a dynamic space with Agile principles
• A hunger to learn new technologies, develop new skills, and thrive in a highly collaborative and feedback-based environment
• A team player with a can-do attitude who actively shares knowledge to elevate the team
• Exceptional communication skills with fluency in English, both written and spoken

Responsibilities

• Develop and execute a comprehensive content strategy, creating high-value marketing content (whitepapers, case studies, presentations, blogs) and sales tools (battle cards, competitor analyses) that support go-to-market initiatives and clearly articulate customer use cases and value propositions
• Coordinate and lead cross-functional go-to-market product launch deliverables, acting as the conductor to ensure seamless execution from content development through launch and post-launch analysis
• Design and deliver advanced sales enablement programs in partnership with sales leaders, including in-depth product training and sophisticated objection handling guides, to empower the sales team to effectively sell technical solutions
• Conduct rigorous competitive analysis and market research to inform launch strategies and identify key market opportunities and competitive differentiators
• Collaborate on a strategic content calendar and help build out marketing collateral, ensuring a consistent flow of valuable information to our target prospects
• Define and execute strategic plans for building Sonar leadership through go-to-market partnerships with key partners in the DevOps ecosystem. This requires working in concert with our product, ecosystem, and partner teams to develop joint marketing programs, necessary product-level integrations, and compelling joint collateral
• Serve as the partner solution expert, accurately conveying value propositions and solution capabilities to all stakeholders, both internally at Sonar and within partner GTM teams
• Deliver impactful technical talks at conferences, partner events, and webinars, effectively communicating complex concepts to diverse audiences
• Collaborate with marketing teams to develop coordinated programs that create awareness and drive adoption, crafting developer and senior tech leader-focused content that contributes to go-to-market objectives and campaigns

Benefits

• 100% coverage of employee premiums through BUPA for medical, dental, and Employee Assistance Programs
• Vision benefit through Sun Life which Includes an annual vision exam and vision hardware benefits
• We encourage usage of our robust time-off allocations with 28 days of annual leave for our employees based out of our London hub, plus additional days based on seniority and circumstances
• Employer matching contribution pension scheme for up to 5%
• Gymflex: savings of up to 40% on memberships at over 4k gyms, leisure centres, yoga and pilates studios, health clubs and boot camps across the UK
• Generous discretionary Company Growth Bonus, paid annually
• Commuting:Public transport reimbursement of 60% for annual subscription
• Global workforce with employees in 20+ countries representing 35+ unique nationalities
• We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company
• We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely