Product Marketing Manager

Summary

Join Storable as a Product Marketing Manager for the Marine Division and build, execute, and refine the Go-to-Market (GTM) strategy for marine products. This role requires strategic thinking and tactical execution across product operations, user adoption, and sales enablement. You will work closely with product management and customers to shape products, develop marketing plans, and integrate marine products into the broader Storable brand. The ideal candidate possesses strong analytical skills, excellent communication abilities, and experience in developing GTM strategies for international markets. This primarily remote position offers a competitive salary and a comprehensive benefits package.

Requirements

• 5+ years of relevant technology experience across product marketing, product management, strategic consulting, or product operations, with at least 3 years in product marketing
• 3+ years of experience developing and refining pricing and packaging strategies for technology products or SaaS solutions
• Proven experience managing product operations responsibilities, such as documentation and customer communications as well as GTM strategies
• Ability to understand complex features and clearly communicate their value, impact, and use cases to both technical and non-technical stakeholders
• Experience in developing and executing product marketing strategies for international markets
• Exceptional writing, public speaking, and presentation-building skills
• Strong ability to simplify complex concepts
• Financial acumen and attention to detail, quality, and accuracy
• Proven ability to manage multiple concurrent workstreams under tight deadlines
• Strong interpersonal and teamwork skills, with a bias for action
• Willingness to travel up to 10%; visiting customers, prospects, and partners may be required from time to time
• All applicants must be currently authorized to work in the United States on a full-time basis

Responsibilities

• Work closely with Product Management and our customer base to shape Marine products to drive market adoption
• Design strategies to integrate the Marine products into the broader Storable brand without negatively impacting churn or bookings growth
• Develop and execute comprehensive marketing plans that align with business goals and drive awareness, adoption, and retention of our Marine products including enablement documentation and training, as well as launch materials for the sales and client success teams
• Design strategies to integrate the Marine products into the broader Storable brand, ensuring a positive impact on retention and bookings growth
• Establish a deep understanding of the target personas necessary to drive bookings and continued product adoption
• Collaborate with stakeholders across product, sales, and marketing to design and execute the GTM strategy, continuously iterating based on market feedback and bookings results
• Provide insights and recommendations on pricing and packaging strategies by analyzing market trends, competitive offerings, and win/loss data to identify key opportunities for optimization and differentiation. Collaborate with product management and sales teams to refine pricing models that maximize customer value and drive market adoption
• Identify competitive and alternative offerings in the market and assess their strengths and weaknesses. Develop a strategy to succeed against the competition to include battlecards, sales enablement and training materials
• Collaborate with our software partners to understand how our customers use their products in conjunction with our own. Develop customer facing Marketing Materials related to our Partnerships and associated APIs
• Develop and execute go-to-market strategies tailored for international markets, including understanding regional customer needs, market dynamics, and competitive landscapes. Collaborate with cross-functional teams to adapt product positioning, messaging, and pricing strategies to ensure successful market entry and growth in key international regions
• Partner with Product Management to create and maintain clear, accurate, and accessible help articles, release notes, and product documentation that support customer adoption and satisfaction
• Manage crisis communication plans, ensuring timely and effective internal and external messaging during unexpected product incidents or outages
• Own the execution and quality control of customer-facing communication for product updates, including release notifications and critical announcements
• Work collaboratively with cross-functional teams, including product management, sales, customer success, and finance, to design and execute integrated GTM strategies that drive growth and adoption for new features, aligning marketing initiatives with overall business objectives
• Analyze market data, customer insights, and campaign performance metrics to assess marketing effectiveness, identify areas for improvement, and make data-driven decisions
• Collaborate closely with Product Managers to understand product features, benefits, and competitive advantages, building compelling launch strategies for new features
• Create high-quality marketing collateral, including slide decks, one-pagers, eBooks, videos, and webinars, ensuring consistency in messaging and branding
• Contribute to field enablement efforts, including live and recorded training, product demos, and value-based documentation

Preferred Qualifications

• Knowledge of the Marina / Marine space is a plus
• Experience with pricing and packaging strategies is a plus
• Crisis communication experience is highly desirable
• Proven ability to lead cross-functional projects without formal authority

Benefits

• Generous health coverage for you and your family, including short- and long-term disability coverage, two-times base salary company-provided life insurance, emergency loans, legal coverage and more
• 401(k) match after 60 days, 100% vested after 1 year
• Employer contribution to your HSA, plus a HRA to help offset your deductible
• Engage remotely! Since 2020, we’ve transitioned to a fully remote environment but that doesn’t mean we’re not connected. We continue to run regular contests, trivia games, and virtual happy hours!
• Instant-access and flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy. No waiting to use it or need for accruals
• Do More, Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in scuba certification classes, travel overseas, and redo their back patio among many other things
• Company anniversaries, birthdays, weddings, adding children to a family, first-time home buyers and more are celebrated
• We encourage you to get active in the community by joining one of our offsite volunteer and community service events and by using volunteer PTO time
• Self-care matters, so we offer the opportunity to take a load-off and enjoy a mental health day outside of your normal PTO time
• Fully-paid parental leave: 12 and 6 weeks for primary and secondary caregivers respectively
• Paw'ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment
• Caregiver Leave: four weeks of fully paid time away from work to take care of aging dependents or family members, if needed
• Monthly home data stipend added directly to your paychecks to help cover the cost of home internet, plus a home office sign-on bonus of $250
• Comprehensive fertility care to support your journey towards parenthood. From fertility treatments to consultations, we've got you covered
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• We offer financial experts to all our team members to help you make informed decisions and achieve your financial goals
• We offer break initiatives that promote relaxation, ensuring you can recharge and bring your best self to both work and personal endeavors
• Early Wage Access with DailyPay, this is an optional benefit that allows you to get your pay any time before payday and easily track how much you’re making
• Direct Student Loan Payment Program, Storable has partnered with Fidelity to make a contribution directly to your loan servicer, some qualifications and eligibility rules apply