Product Marketing Manager

Stripe
Summary
Join Stripe's Product Marketing team as a Segment and Industry Product Marketing Manager and drive the growth of priority customer segments and top industries. Develop go-to-market strategies for specific industries, crafting compelling narratives that showcase product value. Collaborate with sales, demand generation, field marketing, and communications teams to boost awareness, pipeline, and revenue. You will be responsible for developing messaging and positioning, creating campaign content and sales enablement assets, and working closely with various teams to build a comprehensive marketing strategy. This role requires strong storytelling abilities, data-driven decision-making, organizational skills, and a passion for technology. Success in this fast-paced environment demands ambition, teamwork, and the ability to seamlessly transition between strategic thinking and detailed execution.
Requirements
- 7+ years prior product marketing experience, with at least 3 in a sales led growth role
- Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience
- Be able to leverage data to proactively identify opportunities and drive impactful results
Responsibilities
- Develop messaging and positioning for Stripe for our target industries
- Develop campaign-level content, user stories, and sales enablement assets
- Work closely with Campaigns, Field Marketing, and Sales teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products
- Enable sales teams to understand the value of our products and competitive solutions
Preferred Qualifications
Direct work experience, or experience marketing to media, entertainment, gaming, or sports enterprises