Product Marketing Manager

Summary

Join XTM Group as their Product Marketing Manager and drive the go-to-market strategy by crafting compelling messaging, executing campaigns, and positioning XTM as an industry leader. You will leverage cross-functional teams, develop go-to-market strategies for new SaaS products, and conduct market research. Responsibilities include planning and executing digital marketing campaigns, developing sales support tools, and crafting marketing collateral. You will also represent XTM at industry events and build relationships with internal and external stakeholders. The ideal candidate possesses 5+ years of relevant experience in a SaaS company, exceptional communication skills, and a proven track record of success. This role offers a competitive salary and benefits, including flexible work arrangements and professional development opportunities.

Requirements

• 5+ years of product marketing, solutions marketing or product management experience at an enterprise-focused software or SaaS company, preferably at a growth stage
• Exceptional written and verbal communication and presentation skills; as well as strong messaging skills
• Proven track record of marketing to highly technical audiences
• Experience in taking a product from conceptualization through to launch in collaboration with other departments
• Proven ability to think strategically, prioritise, problem solve and execute independently
• Project management skills to manage multiple priorities in a dynamic environment
• Experience with marketing automation and CRM systems, including sending emails
• Bachelor's degree in Marketing, Business, or a related field

Responsibilities

• Define use cases, product messaging and positioning, value propositions, and customer profiles to showcase the value of the XTM portfolio
• Become a subject matter expert in Translation Management software with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant
• Develop and execute comprehensive go-to-market strategies for new SaaS products, ensuring alignment with business goals and market trends
• Conduct market research to stay informed about industry trends, competitive landscape, and customer needs
• Plan and execute digital marketing campaigns to generate awareness, drive demand, and acquire new customers
• Develop tools and training to support the full sales cycle, including product demos, sales training, reference architectures, and competitive intelligence to the field
• Deliver key messages that enable our marketing team to execute high-quality digital and event-based campaigns and programs
• Work closely with our demand generation teams to drive pipeline for the sales organisation
• Drive the core message and strategy for customer-facing materials
• Lead the creation of marketing collateral, including product sheets, case studies, whitepapers, and other materials to support the sales process using customer-friendly and accessible language
• Represent XTM at speaking engagements, customer conferences, and in presentations to partner sales teams to build awareness for XTM
• Craft compelling product messaging and positioning that addresses the needs and solutions of our customers
• Create differentiated value propositions and communicate the value of our product by addressing the needs of our customers without using jargon
• Leverage various channels such as social media, email marketing, and content marketing to reach target audiences
• Engage with all levels of the Organisation to understand pain points and opportunities (including C-suite)
• Collaborate with design and content teams to ensure consistency in branding and messaging
• Partner closely with product management to ensure we are delivering on end to end scenarios that meet customer needs and to execute world-class product and feature launches
• Provide sales teams with the tools and resources they need to effectively communicate the value proposition and features of our SaaS products
• Develop and deliver product training and host thought leadership sessions for internal teams and external partners

Preferred Qualifications

• Partner Marketing experience is desired
• People Management experience is a plus
• HubSpot experience is a plus

Benefits

• Flexible work arrangements , with options for remote and hybrid setups (location-dependent)
• Professional development , with access to international opportunities and career advancement programs
• Continuous learning , powered by top-tier tools, training resources, and industry expertise