Product Marketing Manager

Summary

Join Viator's B2B team as a Principal Product Marketing Manager and drive product marketing strategy, positioning, and execution to support growth and partner engagement. You will work closely with various teams and strategic partners to develop and execute go-to-market strategies, create compelling messaging, and drive product adoption. This high-impact role requires a deep understanding of partnership ecosystems and strong cross-functional leadership skills. You will be responsible for partner enablement, market intelligence, and performance measurement. Viator offers a competitive salary package, performance bonuses, equity plan, development programs, health insurance, lifestyle reimbursement, paid time off, and employee assistance programs.

Requirements

• 8+ years of experience in product marketing, with a proven track record of successful product launches and partner-focused go-to-market strategies. Experience across a variety of segments is ideal
• Deep understanding of partnership ecosystems including all of our partner types, B2B product marketing, and the competitive landscape
• Exceptional written and verbal communication skills, with a talent for distilling complex ideas into clear, compelling messages, especially reporting to leadership roles
• Ability to think strategically and develop big-picture ideas while executing on tactical details
• Strong cross-functional leadership skills with a collaborative approach to working with product, sales, and other key stakeholders
• Proficiency with market research and analytics tools to drive data-informed decisions

Responsibilities

• Develop a deep understanding of the partnership ecosystem, including all three partner segments, their needs, competitive landscape, and market trends
• Lead the creation of clear, differentiated product positioning and messaging that resonates with partners and end-users
• Own the end-to-end go-to-market (GTM) strategy for all 3P products and solutions
• Collaborate with cross-functional teams to create impactful GTM programs that drive awareness, engagement, and revenue growth through our partner network
• Design and deliver partner-focused content and enablement materials, including product guides, presentations, and training sessions, to empower our partners to effectively sell and implement our solutions
• Act as the voice of the partner by gathering insights and feedback to influence product roadmap and prioritize features
• Conduct competitive and market analyses to identify trends, opportunities, and potential threats to the 3P product offerings
• Define and monitor KPIs to measure the success of product marketing efforts, including campaign effectiveness, product adoption, and partner satisfaction metrics

Benefits

• Flexible activity-based working fostered collaboration and productivity
• Inclusive global travelers community welcoming diverse perspectives
• Competitive salary package including performance bonuses and equity plan
• Development programs, managerial courses, and learning series
• Health insurance covers medical, dental, and vision for families (varies by country)
• Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
• Several paid time off programs, including time to bond with new children and care for family members. Paid public holidays, and year-end office shutdown
• Employee assistance program for short-term counseling and free Calm app subscription
• State-of-the-art offices: dining, coffee points, and leisure areas