Product Marketing Manager

Summary

Join the Product Marketing and Marketing teams to help accelerate awareness, adoption, and advocacy for TrustArc products. This role requires a "full stack" content strategist and product marketer who is a critical-thinker, problem-solver, and a do-er. The position is a full-time, one-year contract with the potential for renewal. Responsibilities include creating high-quality messaging and positioning, developing content for product launches, managing projects with internal and external collaborators, conducting market research, and developing training materials. The ideal candidate will have 2+ years of experience in a relevant field and strong content development skills. The company offers competitive compensation and a 100% work-from-home arrangement.

Requirements

• 2+ years of experience in partner marketing, product marketing, demand generation, sales enablement, communications, or customer marketing
• Strong track record of content development skills (ebooks, blogs, demo videos, emails, to sales materials)
• Proven experience developing compelling product narratives
• Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines
• Experience in prioritizing projects and opportunities in a fast-paced, growing environment
• Strong written communication and presentation skills
• Firm grasp of ways to develop strategic product marketing campaigns
• Ability to quickly understand complex technical concepts and accurately distill them into digestible content for a wide range of audiences

Responsibilities

• Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities
• Create content and lead product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs)
• Write and experiment (A/B test) website content (messaging and positioning) with a data-driven perspective
• Project manage and work with internal and external collaborators on product demo videos - with experience writing and developing video content
• Develop website content with an eye for solution marketing messaging and the ability to make technical content easy to understand
• Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts
• Drive market analysis, competitor research, customer personal development, and value proposition creation
• Develop training materials for customer-facing teams and educate on product messaging and positioning
• Outline and lead product marketing activities for product launches
• Assist with strategic initiatives to drive customer adoption and help existing customers get more value from our software and services
• Partner with Product Marketing, Content Marketing, Privacy experts, and Agencies to create full funnel solution marketing content
• Lead company research projects for thought leadership content and insights

Preferred Qualifications

Experience in SaaS or B2B startups is a huge plus

Benefits

• Competitive compensation
• 100% Work from Home
• Compensation: $90,000 to $100,000 CAD per year