Product Marketing Manager

Summary

Join Wild Alaskan Company as their Product Marketing Manager and drive the adoption of digital product features, leading go-to-market efforts for new digital experiences across web and mobile applications. This role bridges digital product, marketing, brand, creative, member experience, supply chain, operations, data science and analytics, and finance teams. You will ensure features launch effectively and are leveraged throughout the member journey. The position reports to the Executive Vice President and requires 3+ years of experience in digital product marketing. A competitive salary and benefits package are offered, including health, vision, and dental insurance, 401k, PTO, and parental leave. Wild Alaskan Company is committed to creating a diverse and inclusive work environment.

Requirements

• 3+ years of experience in digital product marketing
• Demonstrated success in driving digital product adoption and achieving growth-related metrics
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and collaboration skills, with experience working across diverse teams
• Comfortable in a fast-paced, dynamic startup environment
• Excellent relationship-building skills and a level of empathy that is off the charts
• Self-starter and auto-didact with an ability to work independently and collaboratively in a remote environment
• Passion for Wild Alaskan’s mission
• Comfortable running lightweight user research and usability tests
• You don’t settle with things being as they are and constantly ask why or what if?
• Insatiable desire to learn

Responsibilities

• Partner with marketing operations and creative to lead the go-to-market strategy for new features and digital experiences
• Support campaign implementation across digital properties to better serve cross-functional marketing integration
• Translate insights from data, member feedback and research to help inform the prioritization process and position digital experiences
• Collaborate closely with product managers throughout the entire product development cycle from insight to launch to iteration in order to drive feature adoption
• Serve as the marketing point-person for how we use and promote features on the site, app, and third-party tools that serve as extensions of the native experience
• Be scrappy: from conducting user research to building prototypes

Preferred Qualifications

• Experience in ecommerce and/or subscription apps
• Product management, product design and/or software engineering experience
• Love for seafood and sustainability
• Fluent in SQL
• Experience with: Intercom, Heap/Content Square, Looker

Benefits

• Health, vision, and dental insurance
• 401k
• PTO
• Safe/sick time
• Vacation
• Parental leave