Product Marketing Manager, Competitive Intelligence

AlphaSense
Summary
Join AlphaSense's Marketing team as a data-driven Product Marketing Manager! This remote role requires 3+ years of product marketing experience, ideally in fintech or financial services. You will leverage competitive intelligence to inform strategic positioning and go-to-market success. Responsibilities include developing competitive battlecards, conducting win/loss analyses, creating competitive landscape reports, and collaborating with product management. The ideal candidate possesses strong analytical and communication skills, and experience with sales enablement materials. AlphaSense offers a competitive base salary ($99,000-$120,000 USD), performance-based bonuses, equity, and a generous benefits program.
Requirements
- 3+ yearsβ experience working in product marketing, ideally at a fintech company or financial services firm
- Experience conducting deep competitive research and producing regular reports to inform GTM and product strategy
- Strong message development skills, excellent writer, and communicator (written and verbal)
- Experience developing sales enablement materials, and supporting sales & marketing content
- Demonstrable understanding of marketing concepts, metrics, and tools
- Highly analytical with the ability to identify market opportunity areas and test campaign ideas
- Strong project manager with the ability to conceive and manage programs and projects across cross-functional teams within an organization
Responsibilities
- Develop and maintain comprehensive competitive battlecards that equip sales teams with actionable intelligence on competitor strengths, weaknesses, and effective counter-positioning strategies
- Conduct quarterly win/loss analysis interviews with customers and prospects to identify key decision factors, synthesizing findings into clear recommendations for product enhancements and messaging refinements
- Create and present competitive landscape reports to leadership, highlighting market shifts, emerging threats, and strategic opportunities with data-backed insights and visualizations
- Collaborate with product management to identify competitive gaps and opportunities, ensuring these insights are incorporated into roadmap planning and feature prioritization discussions
- Effectively measure, optimize and communicate results of initiatives
- Project manage and collaborate to execute on deliverables including timelines, ROI/results, and changes/improvements
Preferred Qualifications
Experience targeting or working with analysts, managers, and executives at asset management firms, hedge funds, PE firms, and investment banks
Benefits
- Base Compensation Range $99,000 β $120,000 USD
- Performance-based bonus
- Equity
- A generous benefits program