Product Marketing Manager, Competitive Intelligence

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AlphaSense

πŸ’΅ $99k-$120k
πŸ“Remote - United States

Summary

Join AlphaSense's Marketing team as a data-driven Product Marketing Manager! This remote role requires 3+ years of product marketing experience, ideally in fintech or financial services. You will leverage competitive intelligence to inform strategic positioning and go-to-market success. Responsibilities include developing competitive battlecards, conducting win/loss analyses, creating competitive landscape reports, and collaborating with product management. The ideal candidate possesses strong analytical and communication skills, and experience with sales enablement materials. AlphaSense offers a competitive base salary ($99,000-$120,000 USD), performance-based bonuses, equity, and a generous benefits program.

Requirements

  • 3+ years’ experience working in product marketing, ideally at a fintech company or financial services firm
  • Experience conducting deep competitive research and producing regular reports to inform GTM and product strategy
  • Strong message development skills, excellent writer, and communicator (written and verbal)
  • Experience developing sales enablement materials, and supporting sales & marketing content
  • Demonstrable understanding of marketing concepts, metrics, and tools
  • Highly analytical with the ability to identify market opportunity areas and test campaign ideas
  • Strong project manager with the ability to conceive and manage programs and projects across cross-functional teams within an organization

Responsibilities

  • Develop and maintain comprehensive competitive battlecards that equip sales teams with actionable intelligence on competitor strengths, weaknesses, and effective counter-positioning strategies
  • Conduct quarterly win/loss analysis interviews with customers and prospects to identify key decision factors, synthesizing findings into clear recommendations for product enhancements and messaging refinements
  • Create and present competitive landscape reports to leadership, highlighting market shifts, emerging threats, and strategic opportunities with data-backed insights and visualizations
  • Collaborate with product management to identify competitive gaps and opportunities, ensuring these insights are incorporated into roadmap planning and feature prioritization discussions
  • Effectively measure, optimize and communicate results of initiatives
  • Project manage and collaborate to execute on deliverables including timelines, ROI/results, and changes/improvements

Preferred Qualifications

Experience targeting or working with analysts, managers, and executives at asset management firms, hedge funds, PE firms, and investment banks

Benefits

  • Base Compensation Range $99,000 β€” $120,000 USD
  • Performance-based bonus
  • Equity
  • A generous benefits program

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