Vice President, Product Marketing

Summary

Join AffiniPay as the Vice President of Product Marketing, a strategic leadership role responsible for developing and executing comprehensive product marketing strategies aligned with business objectives. You will lead a team, collaborate with cross-functional departments, and drive market presence, demand, and revenue growth. This position requires a blend of creative insight, analytical skills, and strong leadership. Success in this role demands experience in B2B SaaS, senior leadership, and developing effective product marketing strategies. AffiniPay offers a competitive compensation package and comprehensive benefits.

Requirements

• 10+ years of Product Marketing experience within B2B Saas companies
• 5+ years in a senior leadership role
• Demonstrated success in developing and executing product marketing strategies that drive market share and revenue growth
• Experience in a multi-product/solution environment
• Deep expertise in product positioning and messaging
• Exceptional strategic thinking, with the ability to translate complex market data into actionable insights
• Proven leadership skills with experience building and managing high-performing teams in a fast-paced, dynamic environment
• Outstanding communication and presentation skills, with the ability to influence stakeholders at all levels
• Strong understanding of digital marketing, product lifecycle management, and sales enablement strategies
• Adept at cross-functional collaboration and comfortable working in a matrixed organization
• Excellent verbal and written communication skills
• Analytical mindset with the ability to research and synthesize ample data about specific markets
• Strong ability to prioritize tasks in pursuit of key marketing, sales, and company goals
• Bachelor’s degree in Marketing, Business, or a related field

Responsibilities

• Develop and implement an integrated product marketing strategy that aligns with company objectives and market opportunities
• Serve as a key member of the executive leadership team, contributing to overall business strategy and growth initiatives
• Define compelling product positioning, value propositions, and messaging that clearly articulate the benefits and differentiators of our products
• Collaborate with Product Management and R&D to ensure market insights and customer feedback inform product development
• Lead the planning and execution of successful product launches, including coordinating with marketing, sales, and customer support teams to ensure seamless rollouts
• Support targeted go-to-market campaigns that generate leads, drive upsell, increase adoption, and enhance customer engagement
• Oversee ongoing market research, competitor analysis, and customer feedback loops (including customer advisory board meetings) to identify trends, opportunities, and risks
• Use insights to inform strategy, refine messaging, and optimize the product portfolio
• Maintain or develop new buyer personas and customer journeys in support of business objectives
• Build, mentor, and manage a high-performing product marketing team, fostering a culture of innovation and excellence
• Partner with Sales to create effective sales enablement tools, training programs, and collateral that empower the team to close deals
• Partner with Customer Support & Success teams to develop a product enablement strategy that improves upsell and reduces churn
• Establish key performance indicators (KPIs) to measure the success of product marketing initiatives
• Regularly report on performance, adjusting strategies as needed to maximize impact and ROI

Preferred Qualifications

MBA or advanced degree

Benefits

• Fully covered medical, dental and vision coverage
• Insurance for pets
• Flexible paid time off policy
• 401K, or RRSP if in Canada, with a company match
• Competitive compensation packages that include mid-year and end-of-year bonuses and equity options for all full-time employees
• Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships
• Parental resources, including 16 weeks of paid time off for primary caregivers
• Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses
• Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country
• D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
• An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery, a fully stocked kitchen, and some “sweet” surprises for those afternoon pick-me-ups